中原信托發(fā)展戰(zhàn)略研究.pdf

1、河北工業(yè)大學(xué)碩士學(xué)位論文中原信托發(fā)展戰(zhàn)略研究姓名：王青志申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：金浩20060901中原信托發(fā)展戰(zhàn)略研究 II THE DEVELOPMENT STRATEGY RESEARCH OF ZHONGYUANTRUST & INVESTMENT CO., LTD ABSTRACT Zhongyuan Trust & Investment Co., Ltd (referred to as Zh

2、ongyuan Trust below) is a comprehensive financial service company mainly dealing with financial trust products. With the issuing and implementation of “Trust Law” and with the perfection of market system and the developm

3、ent of global economy, our financial service sector will be more open to foreign companies. So to win over the competitors in the marketplace, these financial service companies must increase their competitiveness. The st

4、rategic management, the highest level among the management which impacts the future of a company, is of the significant importance. On the basis of trust basic theory, modern trust investment theory, management strategy

5、theory and innovative theory of finance, the article analyzes the macrosoft environment condition, Microsoft environment condition, inside factor and the current management situation of Zhongyuan Trust & Investment C

6、o., Ltd through statistical analysis way .This article adopts the SWOT Method to analysis the strengths and weaknesses, the opportunities and threats confronting Zhongyuan Trust Finally the specific competitive and devel

7、opment strategy are determined. Based on the principles of making these strategies and these strategies themselves, Zhongyuan Trust has made a concrete middle and long term development plan to ensure the management team

8、to understand the total strategy and be committed to increase the core competitiveness of Zhongyuan Trust. Then the article focuses on supplying the seven specific strategies such as the development of business、optimizin

9、g capital、 human resource etc. Finally, to make the strategy to execute well the article arise the advice that Zhongyuan should insist on improving management and strengthening the investigation. Besides， this article ex

10、plores the development strategy for Zhongyuan Trust with a paramount angle, the systematic, competitive, foreseen, open and especially practical angle, because strategy management is a systematic project relating to ever