望亭發(fā)電廠競爭戰(zhàn)略研究——通過低成本戰(zhàn)略贏得市場競爭優(yōu)勢.pdf

1、東南大學(xué)碩士學(xué)位論文望亭發(fā)電廠競爭戰(zhàn)略研究——通過低成本戰(zhàn)略贏得市場競爭優(yōu)勢姓名：潘亞鴻申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：仇向洋20061201studyingonthecompetitivestrategyofWangtingpowerplant———名ainingmarketcompetitiveadvantagewithlowcoststrategyGraduate：PANYahongSupervisor：QraXiang

2、yangSoutheastUniversityAbstractElectricpowerindustryis013eoftraditionalpublicutilitiesandkeepsasteadygrowthinyearsforitsspecialstatusinthenationaleconomicsHoweverwiththede印reforfftationintheelectricpowerinstitutionthepow

3、erindustryconfrontsfiercecompetitioninthemarketHowthepowerindustrygetsridoftheoldCOilceptinflofplaneconomicsandindustrymonopolizationandimprovestheriskmanagementandcompetitiveabilityassoonaspossibleattractcolill]lOnatten

4、tionsThearticlefocusOilhowthestateownedpower蜘刪s囂makepracticaldevelopingpolicytogainlongrunoperationinthefaceofthekeenmarketcompetitionsituationThedissertatioilpointsoutthedevelopingdirectionforpowerindusUTwithstrategicma

5、nagementmethod011theanalysisofthepresentindustrial，economicandmarketingsituationsofpowerutilitytogetherwiththedevelopingdemandsfortheindustryafterreformThearticlestudieshowthepowerenterprisesmabstrategicpolicies011thebas

6、eoftheSWOTanalysisLastlythedissertationputsoutSOmemeasuresandsuggestionsforlowcoststrategyOiltheeApcricilgeofWangtingpowerplantandtheperformanceofvaluechainanalysisaswellasthereferenceofSomepracticalmanagerialmethodsKeyw