基于彈性理論的居民用電市場(chǎng)分析及開拓策略研究.pdf

1、華北電力大學(xué)（北京）碩士學(xué)位論文基于彈性理論的居民用電市場(chǎng)分析及開拓策略研究姓名：車晶波申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：技術(shù)經(jīng)濟(jì)及管理指導(dǎo)教師：張福偉20080401華北電力大學(xué)碩士學(xué)位論文摘要隨著我國(guó)經(jīng)濟(jì)的快速發(fā)展和經(jīng)濟(jì)結(jié)構(gòu)的調(diào)整，居民生活用電迅猛增長(zhǎng)，居民用電占全社會(huì)用電量的比重也逐漸增大。因此，有必要對(duì)居民用電市場(chǎng)進(jìn)行調(diào)查分析。本文分析了居民生活用電量和電力價(jià)格、收入水平、替代能源、家用電器、季節(jié)因素、供電服務(wù)等影響因素的關(guān)系，建立居民人

2、均生活用電需求函數(shù)，通過(guò)彈性分析計(jì)算電價(jià)和收入的變化對(duì)用電需求的影響。最后理論結(jié)合實(shí)際對(duì)某省居民用電市場(chǎng)進(jìn)行研究，并且詳細(xì)制定了市場(chǎng)開拓策略。關(guān)鍵詞：居民用電，電價(jià)，收入，彈性，開拓策略ABSTRACTⅥ，iⅡlthedevelopmentofeconomyandadjustmentofeconomicstructureinChinaresidentialelectricityconsumptionhasincreasinglybeen

3、boostingTheproportionoftheresidentialelectricityconsumptionintotalelectricityconsumptionhasrisengraduallyTherefore，itisnecessarytoinvestigatetheresidentialelectricitymarketThepaperanalysestherelationshipbetweentheresiden

4、tialelectricityconsumptionandinfluencingfactors，includingresidentialincome，electricityprice，alternativeenergyhomeelectricalappliances，seasonalinfluence，electricitysupplyservice，etc，andsetsupademandfunctionregardingtheave

5、rageamountoftheresidentialelectrici夠TheeffectofresidentialelectricityconsumptionhasalsobeenanalyzedbasedonelasticityanalysisregardingtotheelectricitypriceandincomeFinallytheoryhasbeenintegratedwithpracticeinempiricalstud

6、yofresidentialelectricitymarketinoneprovinceTheprimaryexploitationstrategyofresidentialelectricitymarketissetdownCheJingbo(TechnologicalEconomicsandManagement)DirectedbyassociateprofZhangFuweiKEYWORDS：residentialelectric