中國民營飯店成長路徑分析——以開元旅業(yè)集團為例.pdf

1、碩士學位論文MASTER’SDEGREETHESlS未煮三黧孫。墨黧黧題目I中文)：牢固設耄&盤蠡弼必研一々毛韜辜g蜘f系別：鹽匿睦盤崖建’專業(yè)：』蝴&壤齷研究方向：盤醯矬監(jiān)出指導教師：釜鐾雖銎煎煎年級【級別)：島e士鹽姓名：醢!鬣州年啦月p日ABSTRACTUnderthebackgroundoftheReformandOpeIlpolicyprivatehotelinChinagrowupquickly111eyhavesomesp

2、ecialtimecharacteristicUnderthepushofmanyfactorssuch嬲therapidgrowthofeconomies，theboomoftravelmarketandreformofstatecompanies，privatehoteloccupyabigpartofhotelmarketThereafesomanyprivatehotelsinChinabutlittleattentionisc

3、oncerneditBecauseoftheshorttimeforgrowththeprivatehotelstillfacesmanyproblemsSumupthegrowthpathpfprivatehotelwillfindtherootoftheproblemsandmakellpthegapbesidesthis，privatohotel鋤strongthenitsel￡11崦thesisconsistsof5chapte

4、rsChapterlIntroduction碰schapterisanintroductionthataddressesresearchbackgroundanditssignificance，researchfiameworkmethodologyaswell笛maincontentsofresesl血Chapter2Growth岫ofhoteln凼elaaptermakesaliteratureofgrowththeoryoffir

5、札ThengiveaconceptionofthegrowthpathaeeordingtothestudybasedOnthisThechapterconcludesinfluencefactorsanddimensionalityofgrowththendrawamodelofgrowthpathoffilmOncommolLChapter3Give鋤introductionofthe‘private”，whichisadiffer

6、entconceptionfromtheWeStAccordingtothedevelopmentofprivateconcludethegrowthpathChapter4isac繳study11地sampleisNewCenturyHotel，thebiggestprivatehotelgroupinChinaAftertheintroductionofthegroup，Weconcludethegrowthpathofthegro

7、upAtlastthereislllllanalysisoffactorsthatinfluencethegrowthofthegroup，such勰enterpriserspiritcapitalandopportunityChapter5ConclusionMakeaconclusionofthewholestudyandproposethecxpectiollofthefurtherstudyKeyword$：privatehot