羲和國(guó)際表業(yè)TA品牌生產(chǎn)運(yùn)營(yíng)戰(zhàn)略制定與實(shí)施研究.pdf

1、東北大學(xué)碩士學(xué)位論文羲和國(guó)際表業(yè)TA品牌生產(chǎn)運(yùn)營(yíng)戰(zhàn)略制定與實(shí)施研究姓名：張文強(qiáng)申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：工商管理指導(dǎo)教師：馬欽海俞竹超20081201東北大學(xué)碩士學(xué)位論文AbstractAbstractTheexternaleconomicenvironmentthatenterprisesfaceischangingquicklyandproductionstrategicmanagementpracticeispaidcloseatt

2、entiontobyenterprise’SadministratordaybydayHowtoutilizeenterpriseresourceseffectivelyitisstrategictomaketheproductionaffairsinconformitywithenterprise’Sexternalenvironmentcondition，hasalreadybecomethesignificanttaskthate

3、nterpriseshavesurvivedanddevelopedBut，theproductionstrategyformulationcertainlyisnotthesymbolthattheenterprisesucceeds，butonlyrepresentsagoodbeginningToeffectivelyimplementtheproductionstrategythattheenterpriseformulates

4、isonlythekeythattheenterprisesucceedsManagementGamesimulatesatypicalmultinationalcompetitionenvironmentEachcompanyinthissimulativeenvironmentmanagesthemarketing，production，finance，R&D，etcStudents“manage’’amultinationalin

5、corporationinadynamiccompetitiveenvironmenttolearnhowtoestablishandimplementincorporationstrategycollaborativelyundertimepressureintheuncertainenvironmentThisdissertationiswritten、撕tlltheinformationbasedontheproductionst

6、rategypracticeofSeheartIncorporationTAbrandinthesimulationSeheartIncorporationofauthorparticipating，oneofthedummycompaniesthatparticipateinMGisallinternationalcompanywhoselleadquarterlocatedinUSAIthastwomanufacturingplan

7、tsinUSAandChina，oneR&DcenterinSwissThewristwatchofhighormiddlegradeisthemainproductandsoldtosixcountriesofthreecontinentsinthisworldOnthebasisoftheTAbrandmanagementfrom2008to2010simulatedbySeheartIncorporation，thisarticl

8、eexpatiatetheestablishmentandimplementationofTAbrandproductionstratagemintheprocessoftheenterprisemanagement，includingTAbrandproductionstrategicenvironmentanalysis，establishmentandadjustmentofTAbrandproductionstrategiesa