C2C網(wǎng)絡(luò)購物平臺用戶體驗的角色劃分研究.pdf

1、江南大學碩士學位論文C2C網(wǎng)絡(luò)購物平臺用戶體驗的角色劃分研究姓名：郭蘇申請學位級別：碩士專業(yè)：設(shè)計藝術(shù)學指導教師：李彬彬20080601Abs仃actAbstractGooduserexperienceisbecomingthestickingpointforalmosteveryonlineshoppingwebsitestogettheircompetitiveadvantage，becauseoffiercecompetition

2、anddevelopmentboiltneckinC2ConlineshoppingmarketThethesistriestofindthewaytoimprovetheC2Conlineshoppingexperiencebysegmentingandusingpersonastheswatch，whichselecttedfromtheC2CconsumersThethesisprovesthepersonaprinciplean

3、dstandardbyresearchtheonlineshoppinguserexperiencethroughdoingsurveycomparingandanalysistheconsumerfeelingattheseaspects：usability、facilityandriskThethesiscanbedividedintotwoparts，theoreticalanalysisandempiricalresearchI

4、nthefirstpartthethesisusesTechnologyAcceptanceModeltoanalysistheonlineshoppingconsumercognitionprocess，distinguishtheC2Cexperienceelementsbasicelementusabilityelement，emotionalelementByanalysis，thethesisconsidersthatpers

5、onaplaysapositiveroleinC2Cuserexperienceandprovidestheclassificationstandardsinthreeaspects：onlineshoppingexperience，lifestyleanduserexperiencedifferenceInthesecondpartthethesisusesqualitativeanalysistesearchtheinfluence

6、differenceamongtheelements：onlineshoppingexperience，lifestyleandvitalstatisticsdataAccordingtothequalitativeanalysisthethesisusesquantitativeanalysistrytofindtheconcretedifferenceamongtheelements一onlineshoppingexperience

7、，lifestyleandbasicelement，usabilityelement，emotionalelementALLsumup，thethesisgetthepersonastandardandprincipleonC2ConlineshoppingconsumerThethesisusespersonastosegmentconsummersinmanydimensions：personalcharacter、onlinebe