M公司拖拉機(jī)發(fā)展戰(zhàn)略研究.pdf

1、南昌大學(xué)碩士學(xué)位論文M公司拖拉機(jī)發(fā)展戰(zhàn)略研究姓名：徐文輝申請學(xué)位級別：碩士專業(yè)：工商管理碩士指導(dǎo)教師：陳運(yùn)娟20121215AbstractABSTRACTAgricultureisthefoundationofnationaleconomyAsala瑪eagriculturalcountⅨagriculturalmachineryplaysa11impon；眥troleofmaterialbasisfort11edeVelopment

2、ofmodemagricultureinChinaA鰣cultumlmechallizationisafirststepwhen、vearepmmotinga面culturalmodemizationAtpresent，C11ina’sagriculturalmech越zationhaSemeredintointemlediatestage行omprima巧stageChina’sagriculturalmaclline巧industr

3、yisatthegoldenageofdeVelopment，wheremarketdemaIldcontinuestemainllighSomeexpertsforecastthatby2020Chinabecometheworldmanufacturinghouseofagdculturalmaclline巧andoVerallagriculturaImecha工1jzationlevelincreaseto70％丘om52％ofy

4、ear201OAgricultLIralmachineryauldequipmemarepreconditionsofag—cultllraJmechaIlizationTractorpopulationisanimportaIltgaugeforagricul仰almechallization，thedeVelopmentofthemedium&la唱esize乜actorsisabara瑚eterofagricultllralmec

5、hallizationtosomeextentARerthedeVelopmentaIldchaIlgesinpaStyears，Cllim’sag—cultl】ralmacllineryindust巧hasfo咖edapattemof”tllreepillars”，leadingbylargestate‘o、vnedente印risegroups，priVateeme印rises&foreign如ndedente印risesOnone

6、halld，麗thstate’sfaVorablea面cultumlpolicy，wefiIldincreasingmarketdemalld，productupgrading，newmarketsdeVelopmentandforeign仃ade；ont11eotherhand，塒thso撕ngcommoditiespricesa11dlaborcosts，tighterballl(credit，delayreleaseofa酣cuI

7、turalmachinery脅ds，WIlichresultsinhi曲erproductioncoStsaJlddecreaSingma唱informanufactI】rerSFacingtheoppomlllitiesaIldchallenges，it’squiteimponaIlttodothestrategicstudyfort11esurvivalaIlddeVelopmentofacompanyMconlpanyhaS觚oj

8、ointVenturesinC11ina，M(A)TraCtorCoⅡlpanyLimited(est￡lblishedin2005)，M(B)1‰torCompanyLimited(establishedin2009)Currentmarketshareoftwocomp撕esputtogetllerisamongTopfiveinthetractorindustryinChinaHowtoi叫)roVet11eirstren舀hsa