組織中個(gè)人性格與銷售業(yè)績(jī)的關(guān)系-以烏干達(dá)STAR Times有限公司為例.pdf

1、Salesperson of a Company is considered as a role player in marketing and selling itsproducts.However, salespersons only contribute to a small growth for the industry whichis 19.3％ in terms of assets of the Company in Uga

2、nda.The purpose of this study is toinvestigate the relationship between personality and sales performance of Startimes DTV(U) limited.Three personality dimensions were used, i.e., self-efficacy, self-monitoringand locus

3、of control and how these factors are related to sales performance.Using astratified random sampling, a sample of 79 respondents was selected to participate in thestudy.Two of the three personality dimensions were found t

4、o be positively related tosales performance, i.e.Self-efficacy and self-monitoring, while locus of control wasfound to be inversely related to sales performance.As a conclusion, this research shownthat Startimes sales re