我國(guó)文化傳媒上市公司績(jī)效評(píng)價(jià)研究.pdf

1、碩士研究生學(xué)位論文新 疆 大 學(xué)論文答辯日期 2017 年 5 月 24 日學(xué)位授予日期 2017 年 月 日論文題目 論文題目（中文 中文）： 我國(guó)文化傳媒上市公司績(jī)效評(píng)價(jià)研究 我國(guó)文化傳媒上市公司績(jī)效評(píng)價(jià)研究論文題目 論文題目（英文 英文）： The research on performance evaluation of ListedCompanies China’s cultural media研 究 生 姓 名 ： 研 究

2、生 姓 名 ： 臘景 臘景專 業(yè) 名 稱 ： 專 業(yè) 名 稱 ： 工商管理 工商管理研 究 方 向 ： 研 究 方 向 ： 會(huì)計(jì)學(xué) 會(huì)計(jì)學(xué)學(xué) 位 類 別 ： 學(xué) 位 類 別 ： 碩士研究生 碩士研究生導(dǎo) 師 姓 名 職 稱 ： 導(dǎo) 師 姓 名 職 稱 ： 李莉 李莉教授 教授AbstractIn recent years, the development of traditional industry has affected by t

3、heInternet era of new economy, the cultural industry as a new economic growth pointfavored by various countries, especially in the developed countries, the culturalindustry has gradually become one of the pillar industri

4、es.In the tide of globaleconomic rapid development, in order to satisfied peoples’ increasingly diversespiritual and cultural needs,besides, promote the adjustment of economic structure andtransform the mode of economic

5、development , since the Sixteenth National Party, ithas issued a series of policies and regulations to promote the rapid development ofcultural industries, the cultural industry will be raised to the height of strategici

6、ndustries.With the improvement of the cultural industry status, promote a rapiddevelopment of the culture media industry. Strong profitability and wide prospectsbecome a significant characteristics in the cultural media

7、industry, and make it “noretreat fever “ in the the pursuit of the interests of the capital market, and become thefocus of investors to follow. Performance evaluation of Listed Companies in culturalmedia industry ,which

8、is an important part of decision making, has aroused wideconcern of stakeholders.This paper summarizes research on performance evaluation, and found factoranalysis, principal component analysis, analytic hierarchy proces

9、s and dataenvelopment analysis method are usually used for performance evaluation, bycomparing these method,the factor analysis method is simple, convenient andobjective weighting, besides the calculating result is uniqu

10、e.therefore,these researchchoose the factor analysis as the method of culture media industry performanceevaluation. In terms of choosing index, discards the non financial indicators which arenot easily obtained and quant

11、ified.On the basis of the characteristics of China'scultural media industry and the performance evaluation theory, choose 14 financialindicators (the rate of return on total assets, cost profit rate, the rate of retu