廬江城鎮(zhèn)品牌的塑造與傳播.pdf

1、獨(dú)創(chuàng)性聲明本人聲明所呈交的學(xué)位論文是本人在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作及取得的研究成果。據(jù)我所知，除了文中特別加以標(biāo)注和致謝的地方外，論文中不包含其他人已經(jīng)發(fā)表或撰寫過(guò)的研究成果，也不包含為獲得該黼或其他教育機(jī)構(gòu)的學(xué)位或證書而使用過(guò)的材料。與我一同工作的同志對(duì)本研究所做的任何貢獻(xiàn)均已在論文中作了明確的說(shuō)明并表示謝意。學(xué)位論文作者簽名：壘園I土過(guò)簽字日期：如l1年占月馮日學(xué)位論文版權(quán)使用授權(quán)書本學(xué)位論文作者完全了解白段脅關(guān)保留、使用學(xué)位論文的

2、規(guī)定，有權(quán)保留并向國(guó)家有關(guān)部門或機(jī)構(gòu)送交論文的復(fù)印件和磁盤，允許論文被查閱和借閱。本人授權(quán)氳蜘以將學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫(kù)進(jìn)行檢索，可以采用影印、縮印或掃描等復(fù)制手段保存、匯編學(xué)位論文。(保密的學(xué)位論文在解密后適用本授權(quán)書)學(xué)位論文作者簽名：銣【t諍L導(dǎo)師簽名簽字日期：五lf年S月2滬簽字日期學(xué)位論文作者畢業(yè)去向：工作單位：電話：通訊地址：郵編：ABSTRACTAsthetownincreasedcompetition，t

3、hedevelopmentresourcesofcitiesandtownsareincreasinglyconcentratedinthedominantpositionofthemHowtomaintaintheadvantageinthecompetition，marketershaveputforwardtheconceptofbrandmarketingtownsandusebrandtocontrolthemarketInt

4、hefact，thebrand—impacttownshavestrongcompetitivenessRichnessofurbanfunctionsandthecomplexityofurbanfunctions，whichmakethebrandbuildingofurbanbecomemorecomplicatedFromtheangleofeconomic，cultural，transportation，theenvironm

5、enttohousing，securityeducationandurbanconstruction，eachofthefactorsisrelatedtothebrandofatownshape，itisacomplexsystemofenormousprojectAtpresent，thelackofindividualityinsometownsisnormal，attributedmostofthetownnotfromthep

6、erspectiveofstrategicpositioningtoconsiderthelongtermdevelopmentofthetown，onlycitybasedlandscaping，realestateplanningandinvestment，suchassinglefactorstoconsider，urbangreeningandrushtoengageintheSO—calledimageprojectsThis

7、approachisnotonlyawasteofhumanandmaterialresources，butalsoaffectsthelongtermdevelopmentofatownTheauthorWasinvitedtoparticipateinshapingtheurbanbrandandcommunicationsresearchLujiangbythePublicityDepartmentofLujiangCountyb

8、ythecooperationopportunityofAnhuiUniversityandlocalgovernmentsandsystematicstudyofthebasictheoryofurbanbrandLujiangtownabrandandcommunicationin—depthThroughtheLujiangempiricalanalysisofenrichedanddeepenedthetheoryofurban

9、brandsfortherelevantcitymanagersLujianggovernmentandprovidestrongtheoreticalsupportThisarticlebeginstheprocessofurbanizationandcitiescausedbyresourcecompetitionsnatchanalyzesthestatusofdomesticandinternationalurbanbrandr