項(xiàng)目管理在我國企業(yè)捐贈中的運(yùn)用研究.pdf

1、河海大學(xué)碩士學(xué)位論文項(xiàng)目管理在我國企業(yè)捐贈中的運(yùn)用研究姓名：陳龍真申請學(xué)位級別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：周海煒20050421摘要Abstract‘CorporatecharitablegivingisamainpartofcorporatesocialresponsibilityPresentlycorporategivinghasnewdevelopingtrendsCorporategivingprogramscannoton

2、lycreatesocialbenefitsbutalsobringsbackmanyeconomicintereststothecompanyTherefore，manycompanies，especiallymultinationalcompanies，regardcorporategivingasbusinessadministrationandarcpursuingalladministrativemodelthatCancre

3、atebotlsocialandeconomicbenefitsforcorporategivingprogrmnsMostofCh／nesecompanies，howeverpaylittleattentiontocorporategi婦gPresentstudiesOHcorporatephilanthropy躺almostfocusedontheoreticalresearchandfewontheadminislraliorio

4、fgivingactivitiesAccordingtOthewriter’sinvestigationandresearch，noonehaseverappliedprojectmanagementmethodstotheadministrationofcorporategivingprogramsThispapertherefore，isexploratoryandinnovativeThistreatisesummarizesst

5、udiesoncorporatephilanthropyandgivingbothhomeandabroadandselectsprojectmanagementtheoriesasresearchtheoreticalbaseInaddition，thewriterdesignsaninvestigationsurveytoenrichresearchAfterdiscussionofnecessityandfeasibilityof

6、applyingprojectmanagementtoChineseenterprises，thistreatisealsoprovidestheframework，namelymajoritems，procedure，operatingprinciplesandoperatingtechniquesThistreatisealsogivesadetaileddeoⅢriptionofeachitemofcorporategivinga