郵儲銀行W市分行網(wǎng)點銷售管理轉(zhuǎn)型研究.pdf

1、獨創(chuàng)性聲明本人聲明所呈交的論文是我個人在導(dǎo)師指導(dǎo)下進(jìn)行的研究工作及取得的研究成果。盡我所知，除了文中特別加以標(biāo)注和致謝的地方外，論文中不包含其他人已經(jīng)發(fā)表或撰寫過的研究成果，也不包含為獲得寧夏大學(xué)或其它教育機構(gòu)的學(xué)位或證書而使用過的材料。與我一同工作的同志對本研究所做的任何貢獻(xiàn)均己在論文中作了明確的說明并表示了謝意。研究生簽名：羨乏聲j時間：∥，么玎月／細(xì)關(guān)于論文使用授權(quán)的說明本人完全了解寧夏大學(xué)有關(guān)保留、使用學(xué)位論文的規(guī)定，即：學(xué)校有

2、權(quán)保留送交論文的復(fù)印件和磁盤，允許論文被查閱和借閱，可以采用影印、縮印或掃描等復(fù)制手段保存、匯編學(xué)位論文。同意寧夏大學(xué)可以用不同方式在不同媒體上發(fā)表、傳播學(xué)位論文的全部或部分內(nèi)容。(保密的學(xué)位論文在解密后應(yīng)遵守此協(xié)議)研究生簽名：曼宏7pI’時間：。矽／g年3月∥佃翩虢拗武瑭時間：沙／∥町月儼日AbstractThepostalsavingsbankofChinaisanationalcommercialbankwhichisestab

3、lishedonthebasisoftheformerstatepost0伍ceItundertakesthetaskofremittancebusinessinformerStateBureaupostalsavings，moreovertherearecertainbasisforbusinessdevelopmentbutintermsoftheeconomicmanagement，itstillhasalongwaytocatc

4、hupwiththelargestateownedbankThereforeitisextremelydifficulttohaveoutstandingperformanceanddevelopmentingraduallycompetitivefinancialmarketInordertopromoteitsdevelopment，itmustenhancethelevelofnetworkmanagementandnetwork

5、salesmanagementtransformationtopromotecustomersandbusinessscaleexpandsunceasinglythenpushthepost0mcebanktogrOWThepapermakesthefollowingresearchcombinedwiththepostalsavingsbankofChinatoworkonthesitewithinthescopeofsalesma

6、nagementtransformation，bytakingWcitybranchnetworksalesmanagementtransformationastheresearchobjectFirst，byusingthemethodofmarketingrelatedtheoryandprojectorganization，paperstudiesthesignificanceofnetworksalesmanagementtra

7、nsformationofsalesmanagementtransformationSecond，papercarriesdeeplyanalysisbasedontheWcitybranchtransformation。summarizesthepresentsituationofthetransformationwork，analyzestheexistingproblemsandthereasonfortlleexistenceo

8、f也oproblembehindLast，paperputforwardtheimprovementSuggestionstosolvetheproblemIntermsofsalesmanagement，paperputsforwardsixspecificallysuggestions，fromperformancemanagement，customermanagement，teambuilding，managementproces

9、stransformationandevaluation。Bystrengtheningtheprocesscontrol，improvingtheperformanceappraisalmethod，straighteningthecustomermanagementprocess，improvingthesalesteamwholequality，carryingoutthetransformationprocessstrictly

10、，carryingouttheeffectiveprojectevaluation，itpracticallyimprovingactualeffectforWcitybranchsalesmanagementtransformation，providingaforcefullypushforWcitybranchofthebusinessdevelopmentPapercombinesthetheorywithpracticeBesi