中美公司對于客戶咨詢回復(fù)的電子郵件的體裁分析.pdf

1、上海交通大學(xué)碩士學(xué)位論文中美公司對于客戶咨詢回復(fù)的電子郵件的體裁分析姓名：李奕穎申請學(xué)位級別：碩士專業(yè)：外國語言學(xué)與應(yīng)用語言學(xué)指導(dǎo)教師：陳永捷20061201IIABSTRACT More and more companies now rely on the benefits of e-mail communication as a means of ensuring customer service. This article des

2、cribes a contrastive study of e-mail replies to customers’ enquiry between Chinese and American companies. It is assumed that the medium characteristics have implications for the rhetorical features and cultural differen

3、ces may affect discourse genre. To answer these, our research focuses on analyzing contrastively data of authentic Chinese and American business e-mail replies to customer enquiry. At the macro-textual level, the analysi

4、s focuses on text features and rhetorical structure, mainly drawing on the notion of Move. At the micro-textual level, the analysis concentrated on the discourse elements. The article also discusses the cultural preferen

5、ces that Chinese and American writers show. From the analysis, we discovered that e-mail reply to the customer’s enquiry entails characteristics of less formal style, the omission of salutation and closing. The Chinese b

6、usiness e-mails follow a similar discourse structure and display similar stylistic features to those identified in their American counterpart. Although there are some differences in the customer friendly behavior and rhe