新建本科院校品牌核心競爭力研究.pdf

1、中南民族大學碩士學位論文新建本科院校品牌核心競爭力研究姓名：鐘國華申請學位級別：碩士專業(yè)：教育經(jīng)濟與管理指導教師：蔡瓊20080501新建本科院校品牌核心競爭力研究IIAbstractAlongwiththedevelopmentofmarketeconomyinourcountrytherefmofthehighereducationsystemsthecompetitiontrendofthehighereducationcantc

2、onverseasagreatnewlyarisenpowerofhighereducationbrcecompetenciesfnewly–establishedcollegesisveryimptantnecessarytoitdevelopscontinuouslyobtainsthecompetitiveadvantageinthehighereducation.Throughtheanalysisofbrcecompetenc

3、iesdefinitioncontentacteristicsfnewly–establishedcollegeswegettoknow:thebrcecompetenciesfnewly–establishedcollegesisacontinuouscompetitionabilitywhichwasfmedthroughtheintegrationofcollegebrmanagementComparedtoothercompet

4、its，canremarkablyinthemarketcompetitiondemonstratethebrintrinsicqualitythetechnologytheperfectservicecanremarkablyrealizethevaluedemwhichthecustomerregardsasimptantalsonoteasilyimitatedbythematch.Itmayuseadirectviewingfm

5、ulatoexpressthebrcecompetenciesfnewly–establishedcollegesthatisthebrcecompetencies=(qualityskillability)thesuperiitygainstrength=successfullyobtainstheresourceswhichcontinuestodevelop.Itplaysanvitalroletogrowsdevelopston

6、ewly–establishedcollegesthemselvestothecompetitisinvisibleimitateswithdifficultyistheintegrationofthebrqualitythetechnologytheskilltheserviceabilitywhichnewly–establishedcollegesisinsolepossessionofisonekindofabilitywhic

7、hthenewly–establishedcollegesmaylongtermkeeponthecompetitiveadvantage.IthasthevaluesuperiitythecompetitivenesstheductilitytheintegrationetctheessentialacteristicthedynamicthegeneralofnaturenotTradabilitysoonthegeneralact

8、eristic.Thethesistakesthedevelopmentofthebrcecompetenciesfnewly–establishedcollegesastheveintheanalysisthoughtthatthebrleadershipthebrinnovativethebrmarketstrengthisthebressentialfactabilityofthenewly–establishedcolleges

9、thiskindofessentialfactabilityispreciselythebasicintegrantpartofthebrcecompetencies.Intheanalysisofthefactofthebrcecompetenciesfnewly–establishedcollegesthethesisalsomakesananalysistothemajeffectfacttheirinterrelationshi