網(wǎng)絡(luò)社區(qū)的輿論傳播研究——以天涯社區(qū)為例.pdf

1、西北大學碩士學位論文網(wǎng)絡(luò)社區(qū)的輿論傳播研究——以天涯社區(qū)為例姓名：雷彩虹申請學位級別：碩士專業(yè)：新聞學指導教師：韓雋20090616AbstractEverytimethechangeandtheevolutionofthemediawillbringaleaptohumancommunicationactivitiesTheInternet，whichbecomes“thefourthmedia’’afterthenewspapers

2、，radioandtelevision，changesthepatternoftraditionalmediaandindisputablywonitsownuniquepositionduringtheformationofthenewsmediaandpublicopinionAndasalleffectivecarrierandplatformforavastnumberofordinaryuserstospreadtheirop

3、inions，thenetworkcommunities，whichrepresentatremendousvalueandpotentialinfluenceforthegrassrootscultural，hasbeenplayinganincreasinglyimportantroleinthecommunicationactivities，andundoubtedlythecommunity—basednetworkshaveb

4、ecomeaninevitabletrendandamatureddevelopmentmodelBecauseofitscharactersofvirtual，occult，open，interactive，independence，speedetc，thenetworkcommunitiesbecomethefocusandspecialplacesforpublicopinons’disseminationAsapublicdis

5、coursespace，thenetworkcommunities，inwhichtheuserscanstartavarietyofcloseandfrequentexchangesbeyondthephysicalspaceinreallife，freelyexpresstheirwillanddesire，andformnew”groups”basedondifferentinterest，professionalorconcer

6、nbythewayofdiscussionNetworkcommunityseemstobecomeanunprecedentedplaceforfreeandopendiscourse，buttherealfreedomistoenabledisseminationofpublicopiniontobeeffectivelyspread，andpublicopiniontomakearealmessageInthiscase，howt

7、henetworkcommunitytoplaytheroleofthismessageInthecourseofitsspread，whatfactorsandhowlongitwillaffecttheprocessandresultsofthepublicdisseminationetcThispaperwillsortoutandsummarizethesepointsfromsomebasicproblemsofthenetw

8、orkcommunitysuchasitsdevelopmentprofileanditscharacteristicsAccordingtotherelevantcommunicationtheories，thisarticlewilldiscussthedetailsofthenetworkpublicopinion’dissemination，includingthespreadcharacteristicsofthenetwor

9、kpublicopinion，thespreadlaws，themodelsofthedissemination，anditssubversionandchallengestothetraditionaltheoryInthisarticle，theauthorselecttheEndoftheWorldCommunityforcasetoexplorethenetworkcommunities’generalrules，charact