[雙語(yǔ)翻譯]---公共事業(yè)管理外文翻譯--老年人居家護(hù)理服務(wù)社會(huì)福利、利潤(rùn)及扶貧商業(yè)模式（英文）

1、Indian Journal of Gerontology2013, Vol. 27, No. 3, pp. 621–636Home Based Care Service for the Aged: A Business Model of Social Welfare, Profit and Poverty AlleviationKalyan Sankar MandalDepartment of Sociology, Indian In

2、stitute of Management Calcutta,Kolkata 700104ABSTRACTThe present study conducted in Kolkata city, shows, how outside any government effort, purely on private business initiative, care service for the aged and employment

3、for the marginalised women were made possible. This brings out a social welfare role of business which is not commonly associated with business. The total sample of the study was 475: ayahs (N=300), ayah centre owners (N

4、=60), and a knowledgeable member of the households using ayah service and/or the aged person (N=115). The data was collected by using of interview schedules. It was found that in the process of earning profit by providin

5、g ayahs (women service providers) for home based care for the aged, the ayah centres not only ensure a steady and reliable care service for the aged, to the families in the need of such services, they also empower vulner

6、able women (ayahs) by providing them an earning that enables their needy families to survive.Key Words: Home based care service for the aged; Profit, poverty alleviation and social welfare; Business model.Business earns

7、a profit while providing goods and services for the members of the society. It contributes to the growth of economy,industrialisation and urbanisation many functions traditionally performed by the family are moving away

8、from the family to other agencies. Providing care service to the aged is one such function which is in the process of moving away from the family to outside agency even in a non-western society like India. Breaking away

9、of the Indian joint family system has added to this process. Because of the emergence of nuclear family and small family norm, often aged persons are in a situation to live on their own, away from their children or other

10、 younger family members – devoid of the presence of someone in the family to look after them. Secondly, as per with the global trend life expectancy is increasing in India, particularly among the upwardly mobile middle c

11、lass and upper classes due to availability of improved medical treatment and improvement in standard of living. However, as people are surviving longer, the quality of life at the very old days of survival, calls for gre

12、ater demand of caregiver’s service. Even when they live with their children, son, daughter-in-law or daughter, son-in-law or other younger members of the family, often being pre-occupied with the demand of their job, may

13、 not be available to provide the type of care service needed particularly for those who are very adversely affected by the ageing process. Thus, urban nuclear families are finding it difficult to provide such engaged car

14、e service to the aged by members of the family. To tackle this problem keeping the aged away from the family in old age home is not considered as a socially desirable option by the children as well as the aged parents in

15、 Indian society. Thus, there emerged a gap in fulfilling the care need of the aged. To meet this need, hiring fulltime home based service of care givers for the aged caught on as a flourishing small scale business opport

16、unity in urban India. This service enabled the families in urban India, to fulfill the care giving need of the aged at home. These service givers are women, known as ayahs (who mainly take care of the old people). Their

17、service is less expensive than hiring a professional nurse. Demand for such service is increasing among middle class and upper middle class families in urban India. Agencies supplying man power for baby seating, cooks, d

18、rivers, security personnel etc. were in existence for some time. Of late, agencies specifically supplying (wo) manpower for providing home based care service for the aged became an important addition in urban India. In K