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1、分類號(hào):F840 密級(jí):公開UDC:368 學(xué)校代碼:11065碩 士 專 業(yè) 學(xué) 位 論 文車險(xiǎn) 車險(xiǎn)費(fèi)率改革背景下青島市商業(yè)車險(xiǎn)需求影 費(fèi)率改革背景下青島市商業(yè)車險(xiǎn)需求影響因素的 響因素的研究 研究李 璇指 導(dǎo) 教 師 張冬玲 副教授學(xué) 位 類 別 保險(xiǎn)碩士專 業(yè) 領(lǐng) 域 保險(xiǎn)需求答 辯 日 期 2017 年 6 月 7 日AbstractSince the reform and opening up, China's in
2、surance industry has continued to growand develop, and the functions and functions of insurance in economic society have become more and more prominent. Especially commercial auto insurance has provided important guarant
3、ee for economic and social development and people's life stability in more than 30 years. On the other hand, there are still some problems such as the imbalance of premium structure in China's property insurance
4、market. The phenomenon and system of homogeneity and unified rate of commercial auto insurance products are not in line with the market situation of China's insurance market rate. Since June 1, 2015, the implementati
5、on of the commercial auto insurance tariff rate reform in Qingdao, the effect is significant, in this context, the Qingdao area as the research object, analysis and research of commercial auto insurance needs and its inf
6、luencing factors, to promote the auto insurance industry The healthy and orderly development of a certain theoretical and practical significance.On the basis of summarizing the research literature of domestic and interna
7、tionalcommercial auto insurance demand, this paper starts from the theory of product demand and summarizes the three characteristics of sensitivity, non - searching and level of commercial auto demand service. This paper
8、 briefly introduces the current situation of automobile insurance and commercial auto insurance in China, and further analyzes the existing problems of automobile insurance market in Qingdao, and compares the commercial
9、auto insurance terms before and after the change. Through the design and collection of the questionnaire, this paper analyzes the demand of commercial car insurance products in Qingdao under the background of commercial
10、auto insurance rate reform from the effective demand, pseudo demand and structural demand. Based on the statistical data of survey questionnaire, Cross-statistics analysis and Logistic regression analysis were carried ou
11、t to explore the influencing factors of commercial auto insurance demand.The results show that consumers with experience in investment and financialmanagement to buy commercial auto insurance will be the most intense, co
12、nsumer renewal is more important when the insurance company's service experience and brand reputation. In addition, Qingdao auto insurance rate reform policy advocacy efforts to be strengthened. Finally, based on the
13、 current commercial auto insurance rate reform background, from the consumer risk positioning and differentiation, segment the needs of consumers, combined with the development of automotive driving technology to develop
14、 innovative commercial auto insurance products and high quality services to win market share Aspects of the proposed countermeasures and recommendations.Keywords:Car insurance rate reform; Auto insurance demand; Cross st
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