電子商務(wù)外文翻譯--網(wǎng)絡(luò)購物行為分析

1、中文 中文5376字The network shopping behavior analysisAbstractThe thesis analyzes the current situation of online shopping in China. It offers a further analysis to its advantages, and disadvantages, gives solutions to the pro

2、blems, gives a deep analysis of the benefits it brings to both producer and consumer and make people be more confident with the promising prospect of online shopping in china. It systematically illustrates the exiting pr

3、oblems of online shopping in china from a different view attached with exactly figures and vivid examples. At the same time, it gives relevant resolutions to the existing problems. It includes personal information safety

4、, online payment, logistics, and a series of relevant law problems. The thesis chooses the authentic English materials which gave me a valuable guide and instruction; meanwhile, it has also been attached with specific fi

5、gures so that people can understand them easily.Key words: Online shopping marketing research logistics service online payment distribution 1. IntroductionWith the rapid development of Internet, online s

6、hopping has gradually entered the lives of ordinary people. And with the rapid development of Internet in China, more and more Chinese begin to favor online shopping for its convenience, quick delivery and benefit. Accor

7、ding to the latest statistics released by China Internet Network Information Centre (CNNIC), the number of netizen in China has hit 87 million, and 7.3 percent said they had the experience of online shopping. Meanwhile,

8、the statistics also showed that 58 percent of netizen in China would try the online shopping next year. Online shopping, in a narrow sense, can be understood as getting online information and inking online deals. In a br

9、oad sense, however, once one section of shopping is finished online, it can be regarded as online shopping. In that way, With the fast development of the society, the rhythm of life is accelerated progressively, the traf

10、fic jam changes crowd gradually, people are unwilling to spend much time to go shopping, and network marketing is accepted by consumers for it’s convenient characteristic Consumers can select the goods at home without go

11、ing out , with the help of strong database, the shopping course is simplified to an action of “ click “, consumers can finish doing shopping at any time, with the appointment of a place to deliver goods. About 41.8 per

12、 cent of all online shopping payments are handled over the Internet, the survey shows. And 43.2 per cent of online shopping payments are handled via money remittance personnel and 34.7 per cent are completed in person, t

13、he survey shows. 2.1.2 Customization and personalizationOnline shopping can provide mass customization and personalization with moderate cost. Point cast, for example, delivers customized news and financial data to every

14、 single customer based on his or her specific needs. Amazon.com displays specific recommendations based on the customer’s previous purchases. These kinds of services are very expensive in traditional marketing .The web p

15、roviding online shopping can move from providing general products or services customized to a customer’s needs, tastes, and preferences. 2.1.3 Access to more informationOne important consumer benefit associated with mark

16、eting on the web is the access to greater amounts of dynamic information to support queries for consumer decision-making. Furthermore, the interactive nature of the web and the hypertext environment allow deep, non-liner

17、 searches initiated and controlled by customers. Hence marketing communication on the web is more consumer-driven than those provided by traditional media. In addition, recreational uses of the medium manifested in the f