[雙語翻譯]電子商務(wù)外文翻譯--電子商務(wù)成功的網(wǎng)站開發(fā)策略

1、3300 英文單詞， 英文單詞，1.9 萬英文字符，中文 萬英文字符，中文 5700 字文獻(xiàn)出處： 文獻(xiàn)出處：Lee M, Lee H Y, Yoon M G. Website development strategy for e-Commerce success[C]//The 40th International Conference on Computers e-Commerce Success; Website quality

2、; Data Envelopment Analysis; financial performance1. INTRODUCTIONe-Commerce today means many things to different people. There have been a wide variety of e-commerce definition and concepts dealing with a number of issue

3、s, applications, and value chain models. However, evaluating e-Commerce success is challenging issue and especially there are few studies considering financial performance as a dependant variable in the context of e-Comm

4、erce. Furthermore, there is an urgent need to give decision makers a better understanding of online customers’ perception of more preferred websites [25, 38, 40].An e-Commerce system can be considered as a kind of inform

5、ation system and thus information systems theory and IS success model can be used and extended in measuring e- Commerce success [12, 17, 23]. Many conceptual models have been proposed to measure IS success and DeLone and

6、 McLean’s IS success model is one of the most highly cited and used models in a number of research. Also, many researchers have used this model to measure e-Commerce success. However, as I mentioned above, since measurin

7、g e-Commerce success is a challenging task and very complex entities, we need to use this model very carefully in evaluating e- Commerce success. Therefore, there is a need to develop a new theoretical model that integra

8、tes some factors proposed previously in many studies for measuring e-Commerce success into a cohesive form.The problem is how to evaluate e-Commerce success well. The existing some models have just used D&M IS succes

9、s model or tried to extend it for this task. Otherwise, other studies have proposed conceptual models dealing with trust, design perspective, customer behavior perspective, researchers have proposed theoretical models in

10、 IS success and the most famous one of them is DeLone and McLean’s IS success model. The original model provided a comprehensive framework for measuring the performance of information systems [10]. This model is based on

11、 Shannon and Weaver’s classic communication theory, as adapted by Mason, to measure IS impacts [20, 32]. The DeLone and McLean’s IS success model synthesized previous research relating with IS success and proposed six in

12、formation systems success factors including system quality, information quality, use, user satisfaction, individual impact, and organizational impact in 1992. Since then, about 300 articles in academic journals have refe

13、reed this model.However, some researchers have questioned and extended this model. For example, Seddon [31] argued that DeLone and McLean’s IS success model is too encompassing and introduces some confusion because it mi

14、xed process and causal explanations of IS success. Also, Molla and Licker [23] argued that this original model could be extended to measure e- commerce success. This study added service quality construct and updated the

15、net benefits construct. Thus, DeLone and McLean have updated their original success model. The updated model is presented in Figure 1. The primary distinctions from the original IS success model are (1) the addition of s

16、ervice quality to reflect the importance of service and support in successful IS systems, and (2) the collapsing of individual impacts and organizational impacts into a more important net benefits construct.Figure 1. Upd

17、ated D&M IS Success Model.B. Measuring e-Commerce successThe advent of the Internet has dramatically changed the conduct of business in every each field. The internet has given the traditional companies much more opp

18、ortunities in contacting customers more easily, implementing businesses to the new market, e-commerce, increasing the profit, and gaining competitiveness. E-commerce can be defined as the use of the Internet to facilitat

19、e, execute, and process business transactions. Business transactions are related with a buyer and seller and the exchange of goods or services for money. Many researchers are conducting research discussing e-commerce suc

20、cess. Molla and Licker[23] attempted to extend and re-make the original DeLone and McLean IS success model to e-commerce systems, proposing customer e-commerce satisfaction and its relationships with e-commerce system qu

21、ality, content quality, use, and trust. Another study identified critical links between e- business drivers, operational excellence measures, and financial success measures [2, 29]. However, these research were only conc

22、erned with the original DeLone and McLean IS success model and did not have empirical evidence. Also, some researchers focus on measuring e-commerce success as individual satisfaction and identifying how to increase cust