[雙語翻譯]農(nóng)村電子商務外文翻譯--伊朗農(nóng)村電子商務發(fā)展的新模式（英文）

1、 Procedia Computer Science Procedia Computer Science 00 (2010) 000–000 www.elsevier.com/locate/procediaWCIT 2010 A new applicable model of Iran rural e-commerce development Ali Akbar Jalalia*, Mohammad Reza Okhovva

2、tb, Morteza Okhovvataa Iran University of Science and Technology, School of Computer Engineering, Distributed Systems Laboratory,Tehran 16846-13114, Iran b Telecommunication Company of Golestan State, Organization of Dat

3、a Communications, Gorgan 49178-88663 Iran Abstract The significant impact of e-commerce (EC) on the livelihood or rural populations in developing countries like Iran has made this topic of popular interest to many resea

4、rchers in the past decade. To take advantage of e-commerce, employing suitable models which are adaptive to the circumstances of villages in rural areas is indispensable. Iran is on track for achieving this goal, devel

5、opment of EC in Rural areas. Considering the importance of sharing rural ICT experiences, the trend and experiences of the Rural EC infrastructure in Iran are demonstrated in this paper. According to our research, Ira

6、n’s rural ICT network development started in 2000 with the far northern village of Shahkooh which is known as the first multi-media center of Iran. In 2004, Iran national strategic plan of Rural ICT built two well-equi

7、pped telecentres near the villages of East Livan and Gharnabad. Taking availability of data and the duration of operational time to account, these two telecenters were selected for this paper. In 2005, UNESCO Tehran Clu

8、ster Office was empowered to carry out a study on the economic and social effect of rural ICTs to share with others, acting in this field at regional and social levels. In fact, in order to find applicable and durable

9、solutions for economic, social and environmental problems, these projects were carried out in the rural areas of Iran. In this paper, a practical model of e-commerce for rural areas of Iran is proposed. Our research is

10、 based on quantitative and qualitative methodologies. The qualitative methods comprised of open-ended interviews with officials and telecentre operators. The proposed model is related to the national project known as “

11、10000 Rural ICT Center” which was started in the year 2004. In this project, Rural EC services are part of the IT application services at the Rural ICT Centers which supply four services; Communication Services, IT ser

12、vices, Postal Services and E-Banking services. Keywords: Telecentre; Rural ICT; E-commerce; Electronic Services; ICT Center; Information society; 1. Introduction Sharing rural ICT experiences is a very important issue. L

13、imited access to Information and Communication Technology, ICT, means that rural communities lack basic information that could assist them in improving their livelihoods. ICT services can support development in rural ar

14、eas [1]. In many countries various centers of information and communication services like Telecentres, IT Centers, Information Kiosks, Information Access points (IAP), Coffee-nets, and Telemedicine Centers have been crea

15、ted to provide communicative services to villagers. These centers are usually created by the private sector with some type of government support. In these centers, in addition to offering internet, e-mail, and phone se

16、rvices, computer * Ali Akbar Jalali, Tel.: +98-171-223-8787; fax: +98-171-224-0007. E-mail address: mr.okhovvat@gmail.com Procedia Computer Science 3 (2011) 1157–1163www.elsevier.com/locate/procedia1877-0509 c ? 2010 Pu

17、blished by Elsevier Ltd.doi:10.1016/j.procs.2010.12.187c ? 2010 Published by Elsevier Ltd. Open access under CC BY-NC-ND license. Selection and/or peer-review under responsibility of the Guest Editor.Open access under C

18、C BY-NC-ND license.A. A. Jalali et al./ Procedia Computer Science 00 (2011) 000–000 Basic services Announcement of Health Services Announcement of Education Services Announcement of Registration Services Announcement o

19、f Judiciary Services Announcement of Security Services Announcement of Business Services Post Services Telecommunication Services Computer services Bank services Information service Private services Health Services

20、 Education Services Tourism Services Business Services Agricultural Services by offering virtual job opportunities. The respondents in Gharnabad have been asked to say how the telecentre has managed to offer them job

21、 opportunities [3]. 3. Similar experiences in the world Today, information and communication technology offices which are named Telecentres in other countries are working in many developing countries of the world. Many

22、these centers especially exist in rural and disadvantaged areas which are used in economic and social development. For example, the government of Latin America and islands in the Caribbean Sea established more than ten

23、 thousand Telecentres in remote areas [5,6,7,12]. 4. Design model of rural E-Commerce To determine the kinds of electronic services which can be given through rural e-commerce, information services and universal experie

24、nces can be used. According to the studies on the given services via websites of public and private agencies, these services are grouped into several categories. This categorization helps to better analyze the services

25、 and lead improvements in performance and execution levels. The main rural electronic services are usually considered in the four fields: e-government, e-education, e- commerce and electronic agriculture. Figure 1 displa

26、ys the services which can be given in the rural information and communication technology (ICT) offices [1]. These services are categorized in three sections of basic services, information and private services of the of

27、fices. The basic services are available in all rural ICT offices. In fact these services are the main work of the rural offices and directly associated with Iran's Ministry of Communications and Information Technol

28、ogy. Fig. 1. The given services in rural ICT offices The third category of services is the services which are given privately in rural ICT offices. These services are provided in the form of physical, electronic or a hy

29、brid of physical and electronic (and bring the most economic values). Considering the capability of these services in providing many of the daily requirements of rural inhabitants, the offices are very important. As th

30、e style of presenting services is new, to publicize these services to citizens, public education should be provided. Otherwise these services are not widely taken in to account and both public and private sectors will

31、not have the expected economic benefits. Some of the challenges that caused private sector have low interest to invest in the villages and push the investment in the field of agriculture and forming brokers are: sparse

32、 population of villages, outlaying of villages, lack of appropriate roads, unsuitable geographical conditions, low demands to get services and lack of enough information about the benefits of the services. Nevertheless