[雙語(yǔ)翻譯]跨境電商外文翻譯--跨境電子商務(wù)中集成商的概念（英文）

1、Copyright: Wy?sza Szko?a Logistyki, Poznań, Polska Citation: Kawa A., Zdrenka W., 2015, Conception of integrator in cross-border e-commerce. LogForum 12 (1), 63-73, DOI: 10.17270/J.LOG.2016.1.6 URL: http://www.logforu

2、m.net/vol12/issue1/no6 Accepted: 01.12.2015, on-line: 31.12.2015. LogForum > Scientific Journal of Logistics < http://www.logforum.net p-ISSN 1895-2038 2016, 12 (1), 63-73 DOI: 10.17270/J.LOG.2016.1

3、.6 e-ISSN 1734-459X CONCEPTION OF INTEGRATOR IN CROSS-BORDER E-COMMERCE Arkadiusz Kawa, Wojciech Zdrenka Poznan University of Economics, Poznań, Poland ABSTRACT. Background: E-commerce is one of the

4、 most dynamic and important sectors of the economy. The latest trend in this market is cross-border trade. It is based on selling products to customers who are located in other countries. However, it is connected to se

5、veral problems, such as a high cost and long time of delivery, language barriers, different legal and tax conditionings, etc. Methods: The studies were conducted on the basis of the authors' experience in the fiel

6、d of e-commerce. The issue of cross-border commerce was mainly analysed with the use of reports of the European Commission. The aim of the article is to propose a conception of an integrator of cross-border e-commerce,

7、 which will make it possible, among other things, to solve logistic problems. Results: The article presents an authorial conception of an integrator in cross-border e-commerce. Its main task is to integrate the whole

8、 supply chain. Thanks to the economies of scale, obtained as a result of consolidation of parcels from many e-shops, the integrator is able to achieve lower delivery costs in international transport, make returns of goo

9、ds more effective and serve customers from different countries better. Conclusions: The conception of an integrator in cross-border commerce proposed in the article may increase competitiveness of micro and small e-e

10、nterprises, especially in the international arena. Moreover, applying this conception may contribute to a rise in the attractiveness of cross-border commerce, which, as result of a greater sale level, would contribute

11、to an increase in the total e-commerce. Key words: e-commerce, cross border e-commerce, integration of supply chain. E-COMMERCE E-commerce is a set of transactions made by computer networks. These transactions most freq

12、uently concern the purchase or sale of goods and services ordered electronically, but the payment for and delivery of the goods or services may be performed in any form (also outside the network) [Central Statistical

13、 Office of Poland 2013]. The most popular method of carrying out these transactions is through the Internet, hence the name electronic commerce. Initially, i.e. in the 1980s, e-commerce took place with the help of El

14、ectronic Data Interchange (EDI). It was, however, a solution for the largest enterprises. Later, thanks to dynamic development of the Internet, e- commerce became available for almost everyone. Although trade cond

15、ucted via the Internet has had short history and, initially, its importance was marginal, it currently constitutes one of the most dynamic and significant areas of the economy of many countries, including Poland.

16、For the already existing enterprises it has created new possibilities to compete and expand on a larger scale, and for the newly-emerging ones - prospects for fast development. This is possible thanks to low barrier

17、s to entry, which Kawa A., Zdrenka W., 2015, Conception of integrator in cross-border e-commerce. LogForum 12 (1), 63-73. DOI: 10.17270/J.LOG.2016.1.6 URL: http://www.logforum.net/vol12/issue1/no6 65 within 14 days, on

18、 the basis of the Act on consumer rights of 30 May 2014. Recently, shopping with the help of mobile devices has been developing dynamically. This is connected with greater and greater availability thereof, cheap

19、 access to the Internet, mobility of people (especially young ones) and their constant lack of time. It affects the logistics of online shops to a large extent. Firstly, the goods are delivered to different places,

20、and the buyer wants to be able to dynamically change the delivery destination. Secondly, the customer - user of a mobile device - does not like to wait too long. The delivery should, therefore, be as fast as possibl

21、e - preferably within the next working day or even the same day. To date, same-day deliveries are dedicated and very expensive services, because they are connected with direct delivery from the sender to the receiver

22、, omitting intermediate points [Kawa 2014a]. In e-commerce, besides outsourcing deliveries of goods, services of warehousing and order processing are commissioned to external companies more and more often. Three

23、basic models of co-operation may be distinguished: dropshipping, fulfilment and one stop e-commerce. Dropshipping is connected with sending the goods directly from the subject's (producer's, distributor

24、9;s) external warehouse to the customer, omitting the seller's warehouse. This service consists in storing products, taking orders and collecting them, issuing sales documents and sending parcels to Internet use

25、rs. Fulfilment, in turn, is a service that consists in taking over all of the logistic processes, e.g., of an Internet shop, by an external operator. On behalf of the customer, operators receive deliveries at the wa

26、rehouse, manage the stocks, do the stocktaking, process orders from customers, pack shipments, prepare sales documents (e.g. invoices, receipts) and shipping documents (e.g. a shipping list), deal with returned goods

27、, co-operate with transport companies. Such a solution is very flexible, because a specialist fulfilment operator is able to adjust to the customer's changing demand depending on their needs, e.g. by increasing

28、or decreasing the warehouse surface or number of employees. One stop e-commerce, in turn, is fulfilment extended to additional services. This idea assumes support in the field of logistics (just as fulfilment does) a

29、s well as in the area of customer service, marketing, IT solutions and finance and accounting by one company. For example, a call centre may be run in many languages on behalf of a customer, where enquiries, complai

30、nts, etc. are handled. Just a few years ago e-customers could choose from cheaper, but slower and less convenient, postal services or much more expensive, faster and direct courier deliveries. Prices of courier shipme

31、nts were even 4-5 times higher than postal ones for individual customers and small enterprises, whose number is the greatest in e-commerce. In the case of a low-value purchase, there was no alternative for these two

32、 types of deliveries - courier services simply did not pay. A niche appeared, then, and independent subjects decided to fill it. These subjects were CEP intermediaries (called brokers), who represented courier com

33、panies in contact with senders of shipments. The model of co- operation is very simple. Namely, an intermediary enters into a very favourable contract with a courier, declaring a large number of shipments. Then,

34、they offer CEP services to natural persons and companies that cannot or do not want to sign contracts with carriers. What is usually necessary to enter into such a contract is running a company and a declaration of

35、the minimal number of parcels to be sent [Kawa 2015]. CROSS-BORDER E-COMMERCE IN EUROPE AND IN THE WHOLE WORLD E-commerce, just like the Internet, is characterised by a lack of borders, thanks to which customers can

36、do shopping via the Internet from the furthest corners of the world. Although most customers who do shopping online still choose national Internet shops, purchases from shops located outside the country enjoy more a

37、nd more popularity. This is the so-called cross-border e-commerce. Cross-border e-commerce has a huge potential because 37.5% of the EU population lives in border areas [European Commission, 2015d]. It accounts fo