[雙語翻譯]商業(yè)道德外文翻譯--商業(yè)道德可持續(xù)發(fā)展的方法

1、2000 英文單詞， 英文單詞，1.1 萬英文字符，中文 萬英文字符，中文 3450 字文獻(xiàn)出處： 文獻(xiàn)出處：Krishna A , Dangayach G S , Jainabc R . Business Ethics: A Sustainability Approach[J]. Procedia - Social and Behavioral Sciences, 2011, 25:281-286.Business Ethics: A

2、 Sustainability ApproachAnupam Krishna , G.S. Dangayach , Rakesh JainAbstractToday in era of cut throat competition a never-ending and relentless contest has now begun to cross the ethical boundaries. The rivalry between

3、 the competitors has crept into the lives of consumer too. The motive for higher profits had derived them to do wrong and an unethical practice which is creating harm to societal values and morals. Business environment d

4、epicts the actual condition of any society. So to disinfect the society, business environment has to be taken into account. This paper describes how service sectors have begun to degrade values in the desire to profit an

5、d high competition scenarios. This paper predicts that the roots of trust, loyalty and understanding have begun to tremble and there is a need of some kind of action. Our research suggests that better complain management

6、, effective service recovery and understanding the cognitive values may sustain harmony, trust, brotherhood, loyalty, values and morality. We have seen that a service recovery pervades confidence and higher purchase inte

7、nt. This paper is very helpful for the society as caring, sharing and involvement of love and trust among the buyer and seller will certainly helpful to sustain values, ethics and morality. This paper is conceptual in na

8、ture and as we find almost no literature on service recovery with ethical approach, makes it unique.Keywords: loyalty; trust; service failure and recovery; satisfaction; complain management.1. Business Performance with B

9、usiness Ethics implementationImplementation of well formulated ethical business policy has many benefits in a corporation. For example when an employee gets suitable treatment and is given importance, he may perform bett

10、er and in end create a better environment for the consumers. Also, business ethics include management providing their employees with current and true information in order for them to accomplish their job. During the time

11、 of failure there will be no time to begin a debate to resolve the problem, this make necessary for the need of a policy which avoids such discussions in stressful situations.An optimistic connection is always known to b

12、e between ethical business approach and business success. It is true that, it is not simple for management to evaluate every ethical or moral situation they might encounter since ethics is a complex concept but there are

13、 some methods that can be used to apply business ethics into a company. It is critical for the management to agree on a policy, else redesigning of the management is needed since a leader that do not follow the agreed po

14、licy which might affect the whole corporation negatively.The most tough task is making the employees realize the business values and to make the employees formulate them into their regular practices. One way to do this i

15、s to put up straightforward rules that describe to the employees accurately what they are supposed to do and what they should avoid doing. Still, many argue that “rules are for children and values are for moral adults” b

16、ut since employees are expected to be to be innovative, strict rules and IQ need to be managed collectively in order to make the company as ethical as possible.As the CSR Pyramid illustrates, businesses have a primary ec

17、onomic responsibility to “be that must be designed properly and implemented in an organization to identify customers with issues and then to address those issues to the customer satisfaction to promote customer retention

18、 (McCollough and Bhardwaj, 1992). The service recovery paradox has shown that service recoveries can build loyalty faster than if no failure had occurred which can promote the ethical values of the business too. Service

19、recovery paradox lays emphasis on making an apology, problem solving, being courteous, prompt handling and positively influencing customer satisfaction. Service recovery may cancel the impact of service failure. Service

20、recovery paradox is not a new subject but from years researchers have been trying to solve the occurrence and standardization of this phenomenon (Tseng, 2009).Michel et al. (2001) thesis suggested researchers to give mor

21、e attention to “service recovery paradox” and remark that, service recovery is not only problem solver of consumer but it is a very useful tool to increase the customer satisfaction. Customers repurchase intent could be

22、increased through the mediation of customer-perceived justice. The most important in recovery is timely action without that all efforts are in vein. Justification for service recovery paradox can be found in script theor

23、y. Knowledge about familiar, frequent situation can be helpful to identify expectancy of events to occur(Tseng, 2009).4. Sustainability and Sustainable developmentSustainability has become a widely used concept by organi

24、zations, governments and academic institutions, in the discussion of business ethics and the impact of business activities having on the society and on the environment too. Sustainability mostly has been connected to env

25、ironmental sustainability; the developed concept has become broader.Concept of Sustainability is explained by Elkington, which laid emphasis on major three concepts including not only the environmental aspects, but also

26、the economic- and social aspects. This means that social and economic aspects should be taken into consideration when addressing the sustainability of the environment. Thus Sustainability can be defined as: “the long ter

27、m maintenance of systems according to environmental, social and economic considerations”. Though the concept can be, and is been used widely in several different contexts, but the most commonly usage of Sustainability is

28、 in relation to Sustainable development. Sustainable development “includes the combination of environmental thinking into every aspect of social, political, and economic activity”, Sustainable development has become a fo

29、remost concept in the argument about the protection of our planet and has been discussed upon and is in the process of development from numerous decades by the world’s political leaders. In order to understand the fundam

30、entals and the development of the concepts of Sustainability and Sustainable development, we see a need to propose and clarify the development of the environment and the protecting it.5. Developing concepts of Sustainabi

31、lity Sustainable DevelopmentDuring a two week discussion in Stockholm in1972 major discussions was carried out all the state members of United Nations, the discussion focused mainly upon the relationship between economic

32、 development and environmental degradation. The UN Conference on the Human Environment gathered all UN nations in order to form the Agenda 21, which is a blueprint of actions that need to be taken in order to achieve wor

33、ldwide sustainable development. After the conference in 1972, the United Nations Environmental Program (UNEP) was set up by the governments and was supposed to work as a tool for actions to protect the environment. Besid