[雙語翻譯]農(nóng)產(chǎn)品電子商務(wù)外文翻譯--影響伊拉姆省農(nóng)產(chǎn)品電子營(yíng)銷的金融和法律安全基礎(chǔ)設(shè)施調(diào)查

1、4200 英文單詞， 英文單詞，2.4 萬英文字符，中文 萬英文字符，中文 6750 字文獻(xiàn)出處： 文獻(xiàn)出處：Arayesh M B. Investigating the Financial and Legal-Security Infrastructure Affecting the Electronic Marketing of Agricultural Products in Ilam Province[J]. Procedia-

2、Social and Behavioral Sciences, 2015, 205: 542-549.Investigating the Financial and Legal - Security Infrastructure Affecting the Electronic Marketing of Agricultural Products in Ilam ProvinceMohammad Bagher ArayeshAbstra

3、ctThis Study has been carried out to investigate Financial and Legal - Security infrastructures affecting the electronic marketing of agricultural products from the point of view of Jihad Agricultural Organization expert

4、s of Ilam Province through a survey descriptive framework. The current research is considered an applied one regarding the objectives and a field research regarding the data gathering method. Also it is an empirical stud

5、y due to the fact that the independent variables are not completely possible. Regarding the methodology of the study it is considered a causal one. The statistical population of the current study includes all the experts

6、 working at the Jihad organization for agriculture in Ilam Province which add up to 463. The sample size was 210 participants, which was calculated by the Cochran’s formula and the stratified random sampling method. The

7、sample was asked to fill out a questionnaire as a means of gathering the required data. In order to confirm the stability of the questionnaire the Cronbach’s Alpha Coefficient was used which was calculated to be 0.884, a

8、n acceptable range. The validity of the questionnaire was confirmed by the experts related to the field. The data analysis was carried out using SPSS software application version 19. The results of the study showed that

9、there seems to be a significant relationship between the Financial and Legal - Security variables with the variable of electronic marketing of agricultural products in Ilam Province so that the three independent variable

10、s were able to explain 48 percent of the variance related to the electronic marketing of the agricultural products in Ilam Province.Keywords: Electronic marketing, Agriculture, Financial infrastructure, Legal-Secur

11、ity infrastructure1. IntroductionOne of the issues related to the manufacturing cycle of agricultural products is marketing and accessing the customers, which is due to the dispersion of rural districts and the productio

12、n sites of agricultural production and their distance from markets. Hence for the rural residents and farmers, which are considered small producers, going directly to the city markets and transporting the products direct

13、ly is not cost effective resulting in the necessity to pay the middlemen (Gholamrezaee et al, 2008). Also they have to sell their products for a very cheap price due their low income and high monetary needs. This is whil

14、e in today’s age it is very much easy with the e-commerce emerging everywhere to gather information regarding the last prices in the market, the customers, and the major shopping centers and with this plethora of informa

15、tion one can definitely make a correct decision (Rasekhi, 2003). On the other hand we are witnessing the emerging sector of technology conscious customers who prefer the information technology based distribution systems

16、to the traditional ways of acquiring these services. Satisfying the needs of this particular group of customers it is not that easy using the traditional structures of marketing systems and hence it is necessary to estab

17、lish a proper context and acquire the needed technologies. With the development of electronic tools and e-marketing, manufacturing enterprises especially commercial Marketing comes in different types including exchange m

18、arketing, database marketing, interactive marketing and the network marketing. With the dawn of internet and e-commerce, the fifth kind of marketing, e-marketing, was introduced. E-marketing is defined as the process of

19、using internet and other communication technologies as a means of connecting the seller and the customers (Brodi et al, 2007). Agricultural e-marketing will greatly help the omission of middlemen, decreasing the costs an

20、d finding the customers. The majority of the farmers own small farms and they have a tight budget. Hence the most important issue here is how to design in system which helps the farmers to electronically sell their produ

21、ced crops (Woun, 2007). Using the information technology in different economic sectors including the agricultural sector is gaining much more driving force in many different countries. For instance in South Korea 56 perc

22、ent, in Singapore 50 percent, in Cuba 45 percent and in Egypt 20 percent of the farmers use the information technology tools such as internet in their career (UNCTAD, 2010). But unfortunately the economy of Iran bears a

23、deep digital gap with the average world economy. In 2010 Iran’s rank in digital economy was 69 and in the rank related to electronic government it landed on the 102 stage of the world (EIU, 2010). Digital economy is a se

24、t of six measures including the communication index, the commerce index, socio- cultural index, legal index, government policy index and users-enterprises index. Electronic government is a set of three indices including

25、communication index (landline, mobile, internet access and bandwidth), online services index and human resources index (Alavioun, 2012). Hence regarding the fact that in modern days there are significant developments in

26、the information technology field, many service enterprises provide their goods through internet, on the other hand with the widespread global trade, Iran have to embrace the electronic services in order to stay up to dat

27、e with the global players because the global conditions dictate that service and goods distribution systems should be based on information technology and as mentioned before in today’s world the customer prefer acquiring

28、 different services using electronic means and the development of e-marketing has been influencing the commercial agricultural products as well. So in this study, with a special attention to the importance of agricultura

29、l products marketing, using this technology in marketing is dealt with from three points of view; namely technical, managerial and communicative aspects of agricultural products in Ilam Province. However since agricultur

30、al products marketing includes all the operations and services which accompany the products from the farms to the consuming centers, studying marketing needs a certain framework one of the most common is the practical ap

31、proach which categorizes marketing activities into exchange activities, physical activities and facilitative activities. Exchange activities include buying and selling, physical activities include inventory, conversion a

32、nd transportation and finally facilitative activities include grading, standardization and packaging (Abyar and Zaad, 2007). Hence we decided to study different aspects of this issue regarding the importance and position

33、 of the agricultural sector in the national and provincial development as well as issues related to agricultural products marketing. We hope that the results of the current study can provide guidelines for designers, pla

34、nners and policy makers for improving the agricultural conditions of the region and also realizing the objectives of rural development. Hence the main question of the current study is that how much can the Financial and