區(qū)域農(nóng)產(chǎn)品電子商務(wù)運營策劃方案

1、區(qū)域特色農(nóng)產(chǎn)品電子商務(wù)運營模式建設(shè)與開發(fā)拼搏進取，為夢想護航【項目名稱項目名稱】—區(qū)域特色農(nóng)產(chǎn)品電子商務(wù)運營模式區(qū)域特色農(nóng)產(chǎn)品電子商務(wù)運營模式建設(shè)與開發(fā)建設(shè)與開發(fā)【經(jīng)營實體經(jīng)營實體】—鄂州惠生活電子商務(wù)有限公司鄂州惠生活電子商務(wù)有限公司——夢之隊——14.3.1盈利模式.............................................334.3.2盈利模式優(yōu)化方案設(shè)計.......................

2、..........354.3關(guān)鍵資源能力...............................................364.4現(xiàn)金流量結(jié)構(gòu)分析...........................................384.5企業(yè)價值...................................................394.5.1發(fā)展規(guī)劃與企業(yè)價值實現(xiàn)路徑................

3、...........394.5.1企業(yè)價值產(chǎn)出分析.....................................40第五部分網(wǎng)站平臺建設(shè)運營與開發(fā).........................415.1第三方電子商務(wù)平臺建設(shè)方案.................................425.1.1平臺展示.............................................425.1.1平

4、臺競爭分析.........................................435.1.3網(wǎng)店產(chǎn)品分布.........................................445.1.4網(wǎng)店定位策略.........................................445.2.第三方電子商務(wù)平臺運營方案.................................455.2.1網(wǎng)店頁面分布.

5、........................................465.2.2網(wǎng)店購買流程.........................................485.2.3在線支付接口.........................................495.2.4平臺運營關(guān)鍵要素分析.................................505.3自建網(wǎng)站方案...........

6、....................................515.3.1網(wǎng)站定位.............................................525.3.2網(wǎng)站設(shè)計理念.........................................525.3.3網(wǎng)站結(jié)構(gòu)導(dǎo)航設(shè)計.....................................525.3.4網(wǎng)站后臺系統(tǒng).........

7、................................545.3.5應(yīng)用支撐平臺軟件架構(gòu)設(shè)計.............................555.3.6技術(shù)開發(fā)路線設(shè)計.....................................565.3.7系統(tǒng)設(shè)計特點.........................................57第六部分市場營銷........................

8、...............586.1市場分析...................................................596.1.1農(nóng)產(chǎn)品市場環(huán)境分析...................................596.1.2消費者行為分析.......................................596.1.3區(qū)域市場分析............................

9、.............616.2目標市場選擇營銷...........................................626.2.1市場細分.............................................626.2.2目標市場............................................656.3營銷策略...............................

10、....................666.3.1線上推廣方案.........................................666.3.2體驗營銷.............................................686.3.4物流策略.............................................726.4評估總結(jié).........................