餐飲企業(yè)平民化營銷策略研究 (定稿)學(xué)士學(xué)位論文

1、南京財(cái)經(jīng)大學(xué)本科畢業(yè)論文1餐飲企業(yè)平民化營銷策略研究 餐飲企業(yè)平民化營銷策略研究——以“外婆家”餐飲機(jī)構(gòu)為例 以“外婆家”餐飲機(jī)構(gòu)為例目 錄摘要 ...........................................................2 一、研究背景及目的 .............................................3 二、國內(nèi)外研究現(xiàn)狀 ...................

2、..........................3（一）國內(nèi)研究現(xiàn)狀.....................................................3 （二）國外研究現(xiàn)狀.....................................................4三、 “外婆家”簡介及其平民化營銷策略的現(xiàn)狀 ......................4（一） “外婆家”簡介.........

3、...........................................4（二） “外婆家”平民化營銷策略現(xiàn)狀......................................4四、 “外婆家”平民化營銷策略存在的問題 ..........................8（一）平民化不代表遠(yuǎn)離市場.............................................8 （二）平民化不代表放棄

4、質(zhì)量.............................................8 （三）平民化不代表減少服務(wù).............................................8五、 “外婆家”平民化營銷策略的改進(jìn)措施 ..........................9（一）鬧市增門店.......................................................9

5、 （二）配送保品質(zhì).......................................................9 （三）添人提服務(wù).......................................................9六、論文總結(jié) ..................................................10 參考文獻(xiàn) .........................

6、.............................11南京財(cái)經(jīng)大學(xué)本科畢業(yè)論文3Study on the marketing strategy of the catering enterprises——Take the “grandmother's home“ as an exampleAbstract: In recent years, with the strengthening of the central ant

7、i-corruption efforts, China's high-end food and beverage market has been an unprecedented blow. Enterprise transformation has become the inevitable choice to resolve the crisis of high-end food and beverage brands, a

8、nd expand the public catering market is a kind of transition direction. Mass catering market demand, to enter the threshold low, the form of diversification and other advantages not only provides the transformation of th

9、e conditions for the enterprise, but also for the food and beverage companies have just started to provide the development of external conditions. As for internal conditions, with the correct civilian marketing strategy