城市生活網(wǎng)站經(jīng)營(yíng)模式研究——以騰訊大楚網(wǎng)為例

1、華中科技大學(xué)碩士學(xué)位論文城市生活網(wǎng)站經(jīng)營(yíng)模式研究——以騰訊·大楚網(wǎng)為例姓名：許江麗申請(qǐng)學(xué)位級(jí)別：碩士專業(yè)：新聞學(xué)指導(dǎo)教師：孫發(fā)友20090501Abstract Abstract Accompany with the rapid development of network, different kinds of website expand own territory. Audience groups of network

2、 turn to have the higher request on the character dissemination contents, the profession of the contents, and they really hope the information could has good connection about their lives. Different kinds of website appea

3、r in our life. Comparing with the national website, professional websites have the advantage on profession and they tried their best to scoop out the deep information with single mind. Audience groups were drew on it. On

4、 the other hand, urban life website occupied own realm on different customer market by providing local information. Like other urban life website,Tencent Dachu website is good at providing local information, and has spec

5、ial advantage by the support of Tencent website and Hubei newspaper media group. “Technique”、 “Brand” 、“content” are support mode of Tencent Dachu website. Other websites could draw lessons from this mode. Tencent Dachu

6、website is choosed to be an example in article to launch the research on business model of urban life website. In order to elaborate, after explain the constitute of website business model, I will express my standpoint a

7、bout the urban life website. Secondly, the article will analyze the social milieu， business model and conduct condition of urban life website. In addition, discuss the urban life website problem and put forward the metho

8、d to solve it is the most important. On the part of earnings management, Ad agent system could reduce the management cost and raise the work efficiency. However, the communication between act for the website and website

9、should be strengthened. At the same time, the search engine for earning should develop completely. On the part of information management, using various outlet to stir up the independence speech and management of audience