重慶天友乳業(yè)競(jìng)爭(zhēng)策略調(diào)查分析

1、重慶天友乳業(yè)競(jìng)爭(zhēng)策略調(diào)查分析目 錄摘 要 .....................................................................1關(guān)鍵詞 ....................................................................1前 言 ..................................................

2、..................1一、我國(guó)乳制品市場(chǎng)競(jìng)爭(zhēng)的宏觀環(huán)境分析 ......................................21、政策環(huán)境............................................................22、經(jīng)濟(jì)環(huán)境............................................................33、技術(shù)環(huán)境...

3、.........................................................34、社會(huì)文化環(huán)境........................................................4二、天友現(xiàn)行營(yíng)銷渠道分析 ..................................................51、超市酸奶市場(chǎng).........................

4、...............................52、便利店..............................................................53、專賣店..............................................................54、社區(qū)雜食店和奶站、街道攤點(diǎn).....................................

5、.....6三、天友乳業(yè)渠道 SWOT 分析 .................................................71、優(yōu)勢(shì)................................................................72、劣勢(shì)................................................................73、機(jī)會(huì).....

6、...........................................................74、威脅................................................................8四、目標(biāo)市場(chǎng)分析 ..........................................................91、在購買力方面...............

7、.........................................92、廣告宣傳方面........................................................93、在市場(chǎng)進(jìn)入方面.....................................................10五、競(jìng)爭(zhēng)策略分析 ........................................

8、.................111、產(chǎn)品策略...........................................................112、定價(jià)策略...........................................................123、渠道策略...........................................................13

9、4、促銷策略...........................................................13重慶天友乳業(yè)競(jìng)爭(zhēng)策略調(diào)查分析摘 要：隨著經(jīng)濟(jì)的發(fā)展，人們對(duì)乳制品的需求越來越大，不斷增長(zhǎng)的市場(chǎng)需求促進(jìn)了乳業(yè)行業(yè)的發(fā)展，掀起了乳品競(jìng)爭(zhēng)策略的高潮。目前乳品市場(chǎng)上的競(jìng)爭(zhēng)越來越激烈，光明、伊利、蒙牛各大品牌的強(qiáng)烈攻勢(shì)和各新的競(jìng)爭(zhēng)者的進(jìn)入，天友的生存空間越來越小。本文首先通過對(duì)我國(guó)乳制品市場(chǎng)的宏觀環(huán)境分析，再對(duì)