公司派商業(yè)計(jì)劃書

1、OfficeKitchenBusinessPlan公司派商業(yè)計(jì)劃書公司派商業(yè)計(jì)劃書ExecutiveSummary概述概述1.1Introduction關(guān)于我們關(guān)于我們OfficeKitchen(AbbreviatedasO.K)isastartupfoodproductiondeliveryservicecompany.O.Kaimstodevelopcapturethefastgrowinginterestinprovidingqu

2、alityfoodtothemoderndayofficewkingclass.Itcaterstobothindividualdietaryneedslargescalecompanyfunctions.O.Koperates247isopenfbusinessonlineaswellasinste.OfficeKitchenwillstartinChengduSichuanexpectstoexpitsbusinessnationa

3、lly.公司派（暫命名）是一家立足于成都，并面向全國發(fā)展的糕點(diǎn)和鮮食生產(chǎn)配送服務(wù)公司，集中為城市的商業(yè)辦公區(qū)和高新軟件園區(qū)服務(wù)。公司派專注于開發(fā)、滿足現(xiàn)代職場人的各種飲食需求，同時(shí)為公司的各種場合提供餐飲服務(wù)。公司派全天候運(yùn)作，并運(yùn)用互聯(lián)網(wǎng)和移動(dòng)互聯(lián)網(wǎng)科技，為顧客提供最時(shí)效、便捷的點(diǎn)餐方式。1.2Objectives我們的目標(biāo)我們的目標(biāo)?Tocapturethemajityofqualityfooddeliveryserviceinci

4、tybusinessdistrictssoftwareparkareas.?Tobuildupadistinctiveuniquebrimageamongstthemoderndayofficewkers.?爭取大量城市商業(yè)辦公區(qū)域和高新軟件園區(qū)的鮮食快送市場份額。?在現(xiàn)代辦公室族群中樹立鮮明、獨(dú)特的品牌認(rèn)知和形象。1.3Mission我們的使命我們的使命OfficeKitchenservesasamobilekitchenofferi

5、ngqualityfoodfeverycompanyitsemployees.公司派致力于成為每家公司和現(xiàn)代職場人的貼身廚房。1.4ProductsService產(chǎn)品和服務(wù)產(chǎn)品和服務(wù)OfficeKitchenoffersavarietyoffoodoptionsrangingfrombakeryproductsfreshmealstobeveragessnacks.Allproductsareproducedtofulfillthedi

6、etaryneedsofthemoderndayofficewkingclass.O.Kprovidesfreshlypreparedbakeryproductsfoodsatalltimesduringaday.Customersprimarilyderviaofficeintercellularmobileinter.Allstesarecentralizedincitybusinessdistrictssoftwareparkar

7、eas.Scientificsitesionplanningwillfurtherensurethepunctualityofdelivery.公司派提供包括新鮮糕點(diǎn)、時(shí)尚簡餐、飲料（包括酒精類）以及休閑食品四大類產(chǎn)品。產(chǎn)品針對現(xiàn)代職場人對美味、營養(yǎng)和功能性的需求而開發(fā)設(shè)計(jì)。公司派全天候供應(yīng)最新鮮的糕點(diǎn)以及食物。顧客主要通過電腦和手機(jī)瀏覽、點(diǎn)選和支付自己喜歡的產(chǎn)品。門店選址集中于城市商業(yè)辦公區(qū)域和高新軟件園區(qū)。OfficeKitchen

8、willbeincpatedinChengduChinaisownedbyBoChen.公司派將在中國成都注冊，并為陳波先生所屬。StartupRequirements項(xiàng)目啟動(dòng)需求項(xiàng)目啟動(dòng)需求StartupExpenses啟動(dòng)資金花銷啟動(dòng)資金花銷Registrationestimatedgrowthrateis5%.假設(shè)假設(shè)條件：條件：中央廚房和店鋪?zhàn)饨鸱謩e預(yù)估為￥135和￥500㎡；面積分別為500和40㎡；租金年漲幅預(yù)計(jì)為5%。2.

9、3Locations&Facilities選址和配備選址和配備CentralKitchen—Allbakeryproductsfoodsareproducedpackagedinspectedinthecentralkitchen.Thelocationofthecentralkitchenwillberelativelyfarawayfromdowntownsoastoreducethecostofsiterent.Designate

10、dtransptationvehicleswillbeusedfmaterialpurchasesgoodslogistics.Website&Apps—TheOfficeKitchenofficialwebsitetheapplicationsarefullyfunctional.Customerscanbrowsederpayftheirfavitefoodoptionswiththeircomputerssmartphones.B