《外貿(mào)英語(yǔ)函電》ppt課件

1、Business Correspondences,外貿(mào)英文函電,Contents,Chapter OneChapter TwoChapter ThreeChapter FourChapter Five,Chapter SixChapter SevenChapter EightChapter NineChapter Ten,,外 貿(mào) 函 電,Introduction to the course,Course desc

2、riptionCourse objectivesCourse contents Learning guideAssessment and Requirements,,外 貿(mào) 函 電,Introduction,English business correspondence or business letter is a written communication between two parties. It is a

3、means through which views are expressed and ideas or information is communicated in writing in the process of business activities. It is to learn both the language and the professional knowledge (in other words, to lear

4、n the language you are going to use when you work).,,外 貿(mào) 函 電,Course description,Business Correspondence is one of the most important courses (a compulsory course) for International Business Trade Majors. It is designe

5、d to help students to accomplish the transition from general English learning to specialized English learning, aiming at preparation for a future business career.,,外 貿(mào) 函 電,Course objectives,After the completion of the

6、 whole course, students are supposed to:comprehend and master the basic writing skills for various types of business correspondence.be familiar with the general conventions as well as main procedures in international t

7、rade practice.conduct business, make quick and correct reactions to the business information and make business concluded in real life situations.,,外 貿(mào) 函 電,Course contents,The contents of Business correspondence invol

8、ve many aspects of international business trade, mainly include : Establishing business relations; Inquiry; Offer; Counter offer; Order; Acceptance; Contract; Packing; Shipment; Payment; Insurance and Claim.,,外 貿(mào) 函 電,

9、,Achieve balance between language-learning and business-learning.Achieve balance between input and output of what have been learned.Achieve balance between course-book learning and simulated practice.Focus on various

10、 writing patterns and writing skills of business correspondences.Master the commonly-used business vocabularies and make good use of them.,,外 貿(mào) 函 電,Learning guide,,The course will be assessed as follows:Routine perf

11、ormance: 20%, including: routine attendance ,in-class practice, tests and outside-class assignmentsThree monthly tests: 40%Final exam: 40%,,外 貿(mào) 函 電,Assessment and Evaluation Criteria,Requirements,You are apprecia

12、ted for notbeing late for class or absent from class.chewing gums or wearing a cap during classes.picking up the cell phone or letting the phone ring during classes.,,外 貿(mào) 函 電,,Chapter OneLayout of a Business Lett

13、er,Contents,Objectives Leading In Sample letter Language Points Summary Assignments Case study,,外 貿(mào) 函 電,Objectives,Upon completion of this chapter, you should: be familiar with the layout of business letters.

14、 know the formats of business letters.know how to address the envelope.,,外 貿(mào) 函 電,Leading In,Name the ways of communication you knowWhat is the layout of an English letter?,,外 貿(mào) 函 電,Telephone FaxE-mailLetter

15、TelegramTelex,,外 貿(mào) 函 電,Ways of communication,,Warming up,,,外 貿(mào) 函 電,日期封內(nèi)地址稱呼正文結(jié)尾敬語(yǔ)簽名,,外 貿(mào) 函 電,Layout of Business Letter,1.信頭 letter Head2.日期 Date3.封內(nèi)地址 Inside Address4.稱呼 Salutation5. 正文 Body6.結(jié)尾

16、敬語(yǔ) Complimentary Close7.簽名 Signature8.事由 Subject9.附件 Enclosurea 參考號(hào) Ref.No.b 經(jīng)辦人 Attention Linec 抄送 Carbon Copy,,go,Letterhead,Generally, a letterhead will include the company logo, company's name, address, tel

17、ephone number, fax number and email address, and the web address if available.,,外 貿(mào) 函 電,Inside AddressAlways include the recipient's name, address and postal code. Add job title if appropriate.,,Date,,,外 貿(mào) 函 電

18、,02/01/032002年1月3日2003年2月1日2003年1月2日,Chinese wayAmerican wayBritish way,To avoid confusion, it is a common practice to write months in words.,Return,salutation,1. If unsure to whom you should address a letter, you s

19、hould use the following salutations: Dear Sir or Madam, 2. If you know the name but are not familiar with the other person, you should use the following salutation: Dear Mr./Mrs. XXX,,,外 貿(mào) 函 電,,3. If you are q

20、uite familiar with the other person, you may use the following salutation: Hi XXX, Hello XXX, XXX,,,外 貿(mào) 函 電,,,Informal,Body of a letter,The body of a business letter typically contains three paragr

21、aphs:·         1.introductory paragraph ·         2.one or more body paragraphs 3.concluding paragraph,,外 貿(mào) 函 電,,F

22、ormalTruly/sincerely/Faithfully yours,InformalBest regards,,,外 貿(mào) 函 電,Complimentary Close,Capitalize only the first word in the complimentary close, and follow all phrases with a comma.,Signature,Company’s name

23、Your signature typed signature (job title),ELECTRONICS LTD. Harold Jones Harold Jones Manager,Return,,外 貿(mào) 函 電,Block Format,,外 貿(mào) 函 電,The block format is the simplest format; all of the writing is flu

24、sh against the left margin.,,Format,,外 貿(mào) 函 電,The semi-block format your address, date, the closing, signature, are all indented to the right half of the page,,The indented format Also the first line of each paragraph

25、 is indented.,,,,外 貿(mào) 函 電,,Addressing the envelop,,Summary,In this chapter, we have learnt the layout (seven principle parts and six optional parts) in a business letter. We should at least remember the seven principle

26、 parts and some useful and common optional parts. We should also recite the format of business letters. These rules and principles are crucial in the business letters, because it shows your attitude and ability to do bus

27、iness carefully and successfully.,,外 貿(mào) 函 電,Assignments,Arrange the following in proper form as they should be set out in a letter. Use the Block Style, and then address the envelope accordingly.Seller: Royal Grosveno

28、r Porcelain Company Ltd.Address: Grosvenor House, Renfrew Road, Oakley Staffordshire OA7 9AH Tel: (743069)60591/2/3Buyer: Colourfloor Co.Ltd. Address: 238 Wilton Road, Axminster AXz AS Date : March 5, 2007 S

29、ubject : porcelainThe message : ------The letter is written by the seller,,外 貿(mào) 函 電,Case study,Task:Look at the following page. This is the top part of a business letter from a French company. Decide when you would

30、use these salutations, instead of “Dear Mr. Brown”. Dear James, Dear Sirs, Dear Madams, Dear Sir or Madams.,,外 貿(mào) 函 電,Case study,Sunshine Flavours LTD.Sunrise Technology Park, East Harbor Drive Lyon AS12 6KM,

31、 FranceTelephone 03793 832223 Fax 33 3703 835550 Nov 14, 2007 Mr. James Brown Marketing Director Brown Industries Inc. 546 Park Avenue IL 43301 Washington, USA Dear Mr. Brown, Thank y

32、ou for your letter of 11 November, suggesting a meeting in December. The most convenient dates from our point of view are December 6th or December 7th.,,外 貿(mào) 函 電,,Chapter Two,Establishing Business Relations,Contents,Re

33、vision Objectives Leading In Sample letter Language Points Summary Assignments Case study,,外 貿(mào) 函 電,Revision,,1.信頭 letter Head2.日期 Date3.封內(nèi)地址 Inside Address4.稱呼 Salutation5. 正文 Body6.結(jié)尾敬語(yǔ) Complimentar

34、y Close7.簽名 Signature8.事由 Subject9.附件 Enclosurea 參考號(hào) Ref.No.b 經(jīng)辦人 Attention Linec 抄送 Carton Copy,,外 貿(mào) 函 電,,,Teaching objectives,Upon completion of the chapter, you should:know the ways that an exporter can use

35、 to seek new customers.know how to write this kind of letter.grasp the important words and phrases learned.,,外 貿(mào) 函 電,Leading In,,,外 貿(mào) 函 電,生產(chǎn) v/n 生產(chǎn)商 產(chǎn)品買方 賣方 顧客客戶,produceproductionproduce

36、rproductbuyersellercustomerclient,用戶 消費(fèi)者制造商購(gòu)買 銷售 中間商零售商批發(fā)商經(jīng)銷商,user,consumer,manufacturer,buy/purchase,sell/sale,middleman,retailer,wholesaler,dealer,,,,外 貿(mào) 函 電,貿(mào)易進(jìn)口 出口進(jìn)口商 出口商海關(guān) 關(guān)稅配額,限額,commerce,

37、 trade importexportimporterexporterCustomsCustoms dutyquota,Warming Up,Suppose you are the salesperson of ABC company. You want to sell the following products to a children’s store. Now you are calling the store a

38、nd the manager answers the phone. Then what would you say in order to sell the products.,,外 貿(mào) 函 電,Sample letter,Dear Sirs or Madams, We have obtained your name and address from the website: www.alibaba.com. We were

39、 informed that you are one of the biggest importers of tea in UK and you are now in the market for tea. We take this opportunity to approach you in the hope of establishing business relations with you.,,外 貿(mào) 函 電,,To gi

40、ve you a general idea of our products, we enclose herewith a copy of our brochure covering the main items available at present.If you are interested in any of our products or have other products you would like to import

41、, please contact us with your requirements. We look forward to providing you with high quality products, superior customer service.,,外 貿(mào) 函 電,Language points,be in the market for want to buy,,外 貿(mào) 函 電,1.我們生產(chǎn)各式各

42、樣的皮鞋，因此我們想要購(gòu)買牛皮。We produce all kinds of leather shoes, so we are in the market for cow hide.2.我們的一個(gè)顧客想購(gòu)買你方的新產(chǎn)品。 One of our customers is in the market for your new products.,Language points,take this opportunity

43、我想借此機(jī)會(huì)對(duì)你為我公司所做的一切表示感謝。 I would like to take the opportunity to thank you for all that you have done for our company. 我們借此機(jī)會(huì)介紹我們的新產(chǎn)品。 We take this opportunity to introduce our new products.,,外 貿(mào) 函 電,Langua

44、ge points,approachWe approached the Ministry of Commerce and they told us that you are able to supply 1000 metric tons of apples at a time. 我們與商務(wù)部聯(lián)系，他們告述我們你們能一次性提供1000公噸蘋果。我們定期與客戶聯(lián)系，看他們是否有新的要求 .We approach our clie

45、nts regularly to see if they have any new request.,,外 貿(mào) 函 電,Language points,be in the hope of為了能找到客戶，我給這頁(yè)上所有的公司都打了電話。 I called all the companies on this page in the hope of finding a customer. 我給您發(fā)電子郵件是希望能與您建立業(yè)務(wù)關(guān)系

46、。I am e-mailing you in the hope of establishing business relations with you.,,外 貿(mào) 函 電,Language points,give sb. a general idea of這個(gè)樣品是為了讓你大概了解我們產(chǎn)品的質(zhì)量。This sample is meant to give you a general idea of the quality of

47、 our products. 這個(gè)產(chǎn)品說(shuō)明書將使你大概了解我們最新的產(chǎn)品。This product description will give you a general idea about our latest product.,,外 貿(mào) 函 電,Language points,encloseput sth. in an envelope 隨函附寄We are enclosing

48、a sample for your reference.herewith adv. enclosed in this 隨函附上,,外 貿(mào) 函 電,我們現(xiàn)隨函附寄一個(gè)樣品供你方參考。,Language points,encloseThey can be used in the following ways:enclose sth.Enclosed is/are sth.Enclosed please find

49、隨函附寄產(chǎn)品說(shuō)明書。(description),,外 貿(mào) 函 電,1.We are enclosing a product description.2. Enclosed is our product description.3. Enclosed please find a product description.,Language points,covering about

50、 關(guān)于 Translate the following sentence: 請(qǐng)寄給我們關(guān)于你方新產(chǎn)品的小冊(cè)子。,,外 貿(mào) 函 電,Please send us a brochure covering your new products.,Language points,Item refer to a particular product 單個(gè)商品，標(biāo)號(hào)商品 We have seen yo

51、ur goods and are quite interested in your item No. TK-103. 我們看了貴方的商品，對(duì)標(biāo)號(hào)為TK-103的商品特別感興趣。,,外 貿(mào) 函 電,Language points,Item refers to an individual unit in a group of products.Goods refer to a group of products.

52、,,外 貿(mào) 函 電,Item No. TK-101 Item No. TK-102 Item No. TK-103 Item No. TK-104,,Contents of company introductionParagraph 1 - The introductionParagraph 2 - What we doParagraph 3 - QA/QCParagraph 4 - The clo

53、sing,,外 貿(mào) 函 電,The introduction,The year your company was established Your company’s location If you are a member of a group company What products/services you offer Any Foreign investment that you may have,,外 貿(mào)

54、函 電,What we do,Product range/services offered Machinery and technology used Production experience Number of staffHow orders are handled Share significant achievements that would be meaningful to buyers,,外 貿(mào) 函 電,

55、QA/QC,Quality certifications (such as ISO) allow for an increased level of trust and mentioning them in your company introduction can only benefit you. Additionally, adding your monthly output volume, countries/regions s

56、erviced and any major clients that you have will also build credibility with buyers.,,外 貿(mào) 函 電,The closing,Many companies use the final paragraph of their company introductions to state their corporate values and invit

57、e buyers to contact them. Detailed please see the sample introduction in the textbook.,,外 貿(mào) 函 電,Summary,Contents of a letter of establishing relationsImportant parts in a letter of establishing business relationss

58、ource of information and the intention of writing the letterIntroduction of the company and productsClosing part,Language points:be in the market for take the opportunityapproachencloseitemcoveringIn the hope of

59、,,外 貿(mào) 函 電,Assignments,1. Write a letter of establishing business relations with the following information:從中國(guó)日?qǐng)?bào)的廣告上了解到對(duì)方是一家從事中國(guó)手工藝品的進(jìn)口商。(handcrafts)我們是手工藝品的出口商，想與對(duì)方建立業(yè)務(wù)關(guān)系。隨函寄上關(guān)于公司產(chǎn)品的目錄。希望對(duì)方和我們?nèi)〉寐?lián)系。2. Do the exerc

60、ises of this Chapter in the textbook.,,外 貿(mào) 函 電,Case study,Background 遼寧玩具電子有限公司創(chuàng)建于1990年，是一家集產(chǎn)品開(kāi)發(fā)設(shè)計(jì)、制造、銷售于一體，擁有自營(yíng)進(jìn)出口權(quán)的玩具民營(yíng)企業(yè)。公司擁有廠區(qū)3個(gè)，廠房25000平方米、工人1000余名。    自建廠以來(lái)，公司致力于產(chǎn)品技術(shù)創(chuàng)新和質(zhì)量控制，嚴(yán)格按照ISO9001

61、：2000質(zhì)量體系執(zhí)行質(zhì)量管理和推行6S管理體系，玩具產(chǎn)品通過(guò)中國(guó)玩具產(chǎn)品認(rèn)證委員會(huì)認(rèn)證(CCTP認(rèn)證)及歐盟EN71取得CE認(rèn)證?，F(xiàn)公司擁有技術(shù)開(kāi)發(fā)人員50余人，先后有31件產(chǎn)品獲國(guó)家專利，其中3件獲國(guó)家實(shí)用新型專利。     多年來(lái)，公司致力于研發(fā)具有創(chuàng)造力的高品質(zhì)產(chǎn)品，培養(yǎng)不同發(fā)展階段的孩子個(gè)人想象能力，為孩子提供許多有趣的學(xué)習(xí)方式，在學(xué)習(xí)玩樂(lè)的過(guò)程中開(kāi)啟孩子的心去接受新的思維、新的想法、拓展新的視野。展

62、望未來(lái)，公司誠(chéng)摯邀請(qǐng)海內(nèi)外嘉賓攜手合作，共創(chuàng)輝煌。,,外 貿(mào) 函 電,Case study,Now plug your MP3 player into I-DOG and hear your tunes through I-DOG's speaker!  Toggle I-DOG's tail to turn off the speaker and listen to music via headphon

63、es.I-DOG “feeds” on YOUR music.  Your music helps form its personality by the type of music it hears, and its mood changes depending on how much music you share with I-DOG.I-DOG is compatible with most portable mu

64、sic devices like CD players and MP3 players. To use. . .,,外 貿(mào) 函 電,Case study,1. Plug I-DOG into the headphone jack of any hand-held or non-portable music system (i.e. MP3 player, CD player, stereo, etc.). I-DOG’s ears

65、 will perk up to show you that its listening and its head will move and groove to the music2. I-DOG can listen to music through its built-in microphone. Sit I-DOG near a speaker and watch it react! Requires 2 “AA” batt

66、eries (not included). Includes dual-plug cable. Note: Does not download, record or store music.,,外 貿(mào) 函 電,,Chapter ThreeInquiry,Contents,Revision Objectives Leading In Sample letter Language Points Summary As

67、signments Case study,,外 貿(mào) 函 電,Teaching objectives,Upon completion of this chapter, you should:be aware of the information to be covered in general inquiry and specific inquiry. be able to make inquiries on the deta

68、iled information about different products.be able to use related words and phrases to make inquiries.,,外 貿(mào) 函 電,Leading In,Inquiry Inquiry is the first step in business negotiations and is the beginning of negotia