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1、英語(yǔ)任務(wù)型閱讀及書(shū)面表達(dá)專(zhuān)練7一任務(wù)型閱讀認(rèn)真閱讀下面短文,并根據(jù)所讀內(nèi)容在文章后表格中的空格里填入最恰當(dāng)?shù)膯卧~。Traditionallycustomersmayconsidermeaboutwhattheybuytheproductf.Howevertheimageofproducttheconsumingcircumstancehavebecomethekeypointstoattractcustomerawarenessstim

2、ulatetheirbuyingneeds.Frequentlycustomersbuygoodsjustbecausetheyarecutelovelyunique.Withalessemphasisonfunctionalutilitiestheexperienceimaginativespaceareplacedintoanincreasinglyimptantrole.Theimageofproductisemphasizeda

3、swellasthecommunicationbetweenproductsconsumers.“Customerbehaviwhichappearstobefocuseddirectedattheobjectatpleasureinfactrespondstoquitedifferentobjectives:displacedexpressionofdesiretheproductionofacodeofsocialvaluesthr

4、oughtheuseofdifferentialsigns”(Baudrillard).Thereasonfimageientedcustomerbehaviisprobablythatcustomers’lifestylehasbeencontinuouslyvirtualizedbypayingmuchattentionto“VirtualReality”.Theevidencescanbetracedfromcomputergam

5、esHollywoodmoviesinwhichcustomers’preferenceffleeingrealityisperfectlymatched.Thischangerequiresustotakeefftstoenhanceproductimagebyintegratingstylecoltasteshapematerialcommunicatewithcustomerscreativelyimaginativelyinno

6、vativelyenablethemtoenjoythedistinctiveexperienceimagebrings.“[A]needisnotaneedfaparticularobjectasmuchasitisa‘need’fdifference”(Baudrillard).ThetypicalexampleisAppleComputer’sIMACwhichhasstrongvisualimpactoutstingdynami

7、cs.Bythiswaycustomerrelationshipcanbesetupthroughimagebrcanbetreatedaslivingthatcantransfmpeople.OtherexamplescommonlyusedareDisneyFairylLasVegaswherenewexperienceimaginationarefullydemonstrated.Insumconsumptionisnegotia

8、tionaneverendingconversationheldinthelanguagesofadvertisingpackagingbringfashionentertainment.w.w.w.k.s.5.u.c.o.m參考答案一,1.concernedcared2.usefunction3.attracted4.image5.ways6.stressedmunication8.reason9.lifestyle10.Exampl

9、es二,IamaSeni3student.IoftenquarrelwithmymotheroverwhetherIcanwatchTVafterschool.MymotherholdstheviewthatstudentsinSeni3heavilyburdenedwiththeirstudiesaretoobusytospareanytimetowatchTV.ItseemstoherthatonceIamallowedtodoth

10、atIwillnotbeabletocontrolmyselffgetallaboutmystudy.ShealsothinksthatitisbadfmyeyestowatchTVtoooften.ButIreallycan’tacceptherideas.IthinkitisrelaxingtowatchTVafteraday’shardwk..Notonlycanitsetmymindatrestbutitcanbroadenmy

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