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1、HarvardBusinessSchoolManagementConsultingClubCaseInterviewGuideTABLEOFCONTENTSINTRODUCTION:OVERVIEWOFTHECASE................................................................................................................

2、................1OVERVIEWOFCASEFRAMEWKS.............................................................................................................................................3PTER’SFIVEFCES.........................

3、............................................................................................................................................4MARKETINGSTRATEGYCONCEPTSREVIEW–OVERVIEW.......................................

4、..........................................................6MARKETINGSTRATEGYCONCEPTSREVIEW–THE4CS......................................................................................................7MARKETINGSTRATEGYCON

5、CEPTSREVIEW–THE4PS....................................................................................................24MARKETINGSTRATEGYCONCEPTSREVIEW–CONTRIBUTIONANALYSIS................................................

6、................28MARKETINGSTRATEGYCONCEPTSREVIEW–MARKETSIZINGSEGMENTATION.........................................29OPERATIONSCONCEPTSREVIEW...............................................................................

7、.................................................................30PROFITABILITYFRAMEWK.....................................................................................................................................

8、.................31HELPFULHINTS..................................................................................................................................................................................32PRACTICEC

9、ASES................................................................................................................................................................................33PRACTICECASE1(RETAILER)...............

10、................................................................................................................................................34PRACTICECASE2(BUTCHERSHOP)................................................

11、......................................................................................................36PRACTICECASE3(JUICEPRODUCER)........................................................................................

12、............................................................39PRACTICECASE4(CHEMICALMANUFACTURER)...........................................................................................................................

13、.......41PRACTICECASE5(VIETIRE).................................................................................................................................................................43PRACTICECASE6(WLDVIEW)....

14、.....................................................................................................................................................45PRACTICECASE7(LESEINE)...............................................

15、.................................................................................................................47PRACTICECASE8(BEERBREW)..................................................................................

16、..........................................................................49PRACTICECASE9(WHEELERDEALER)....................................................................................................................

17、.............................51PRACTICECASE10(TRAVELAGENCY).................................................................................................................................................53PRACTICECASE11

18、(HOSPITAL).............................................................................................................................................................55PRACTICECASE12(EGROCERY)...........................

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