娃哈哈營(yíng)養(yǎng)快線新品—檸檬酸奶飲品廣告策劃書

1、FirstcompliancereviewoftheapplicationoftheappraisalCommitteeonlythroughthecompliancereviewoftheapplicationtotakepartinadetailedreview.8.1applicationcompliancereview:doesnotmeetoneofthefollowingconditionsprocuratialAgency

2、tosubmitapplicationthroughcompliancereviewsbeinvalidated:(1)applicationofthefmatscontentsmeettherequirementsofedfilespowersofAttneydeclarationsbythelegalrepresentativethetenderagentapplicationtomeettherequirements(2)lice

3、nceabiddingagentqualificationsmeettherequirements(3)thesimilarprojecttenderingagencyagentnumberprovideproofofmaterialcompliance(4)thetenderingAgencyintendstoputintothisprojectthenumberofprofessionalstomeettherequirements

4、(5)areintendedtotheagentoftheprojectasaprojectmanagerhassimilarprojectsthenumberofreferencestomeettherequirements(6)nofraudcase.8.2applicationreviewindetailtheEvaluationCommitteethroughcompliancereviewswillbeedfdetailedr

5、eviewoftheapplication.8.2.1tenderagentinstitutionssimilarprojecttenderperfmancerequirements(16points)tenderagentinstitutionssimilarprojecttenderperfmance16pointsbytwopartcomposition(1)agentsimilarprojectofcumulativebidam

6、ountscedcalculationrulesf:Agentwaterprojectbidamount(onJanuary12007hashasbidnoticefassociate)cumulativeeachreached100millionYuanhave2pointswaterprojectcumulativebidamountscedupnotover6points.Inadditioncompletesabidwthmet

7、han500millionyuanintotal1minutebutotheritemssceaccumulatedwinningamountuptoamaximumof6points.(2)calculationrulefthenumberofagentssimilarprojects:proxybidamount(sinceJanuary12007winningnoticeshallprevail)biddingprojectsin

8、methan50millionYuanby2pointsbuttheAgencyprojectsthenumberofscesupto3minutes.8.2.2tobeagentsoftheconstructionprojectasaprojectmanagerinthesameprojectperfmance(10points)ProjectManageragentperfmancescesincludingagentsoftheb

9、iddingagenciesofsimilarprojectsaswellasinothersimilarprojecttenderingagencyserviceagentduringperfmance.Total10ProjectManageragentperfmancemadeupoftwoparts(1)actingliketheaccumulatedwinningamountcalculationrule:agentsfwat

10、erconservancyprojectbidamount(sinceJanuary12007winningnoticefexample)cumulativeaveragereached100millionYuan3butscednomethan5minutes.(2)calculationrulefthenumberofagentssimilarprojects:proxybidamount(sinceJanuary12007winn

11、ingnoticefexample)inthemethan50millionYuanwaterconservancyprojectperiodof3minutesbutscesthenumberofagentssimilarprojectsuptoamaximumof5points.ProjectManagerdemonstratedtoprovinciallevelhigherpeoplesGovernmentthedevelopme

12、ntRefmCommissionpublishedthewinningbidderonthedesignatedmediapublicityshallprevail.8.2.3staffrequirement(25points)1totheconstructionprojectservingpersonnel4yearsexperienceintenderingagent2pointsperperson2yearsexperiencei

13、ntenderingagent...Pigisnotapig.WithdomesticinternationalmarkettechnologybigenvironmentofchangesasChinatraditionalindustryofpigproductionofjobwayprofitwayarerequirementsrelatedindustryfresourcesintegrationtoqualitysecurit

14、yfpremiseregulationbasedfarmingmanagementcosttheproductionsalescostgostardizationscaleintensivemarketroadfastupgradewholeindustrychainofregulationcapacitymarketcompetitioncapacityantiriskcapacity.Firstindustryanalysis(a)

15、thebasicsituationinChinaisatraditionalhogproductionconsumptioncountry200846.15milliontonsofpkpigstock462.64millionheadbytheendpigslaughter609.6million.Nationalpigindustrysannualproductionvalueataround650billionyuannearly

16、50%percentofannualoutputvalueofanimalhusbry.Sichuanprovincein2008produced6.52milliontonsofpkwith694000tonsofChengducitylivepigsell10.46millionfirst15Viceprovincialcitiesinthecountry.Thewholenationadvantageregionalplannin

17、g(20082015)thereare437counties(cities)55SichuanChengduhas7(includinginpengzhou).InternationalpigindustrymainlyincludetheEuropeanUniontheUnitedStatesCanadaBrazilotherabsolutescaleofanimalhusbryindustrytechnologydevelopedc

18、ountries.Market1thedomesticmarketfromChinasmeatconsumptionhabitseconomicanalysisofthedevelopmentsituationtheemergenceofnewtrendsinthemarketofdomesticpkitsproducts.Dockingisapigproductionsalesmeclosely.TheYangtzeRiverDelt

19、aPearlRiverDeltatheBohairimeconomicdevelopedareaindustrialstructureadjustmentgatheredpacetwothreeindustriestotheCentralWesternbias.Secondtherigiddomesticconsumptiongrowth.Falongperiodpkisstillthelargestvarietyofmeatconsu

20、mptioninChinatheabsoluteconsumptioncontinuestogrow.Especiallyinthevastruralmarketgrowthpotential.Thirdmarketfpkhigherproductqualityrequirements.Pollutionfreepksafetyhealthhasshownaverygoodmarketprospects.Fouristhemarketc

21、hanging.Currentlycoldmeatmemevarietiesofmeatpkmeatproductswhichaccountedfalargeproptionofpkconsumptionsteschainstessupermarketsothermarketingmethodsisontherisetranspthasbeenextendedtomethan2000kminRADIUS.Chengduisanimpta

22、nt“Riverpig“resourcemarketthecityscommercialratereachesabove60%oflivepigspkrawmaterialsprimaryprocessingproductsinthedomesticinternationalreputationishigh.WesternhogtradingcenterinChengduprovidesdiseasefreeareasofconstru

23、ctionindertofurtheracceleratethedevelopmentofswineindustryrealizesspaceconditions.2theinternationalmarketsatpresentannualvolumeoftradeinlivepigsinthewldyeararound18millionabout6milliontonsofpktrade.Alargeexpterofpkismain

24、lytheEUNthAmericaimptingcountriesmainlyinAsiaJapanKeaSingapethePhilippinesHongKongothercountriesregionsaswellasRussiaabout3milliontonneswereimpted.Itispredictedthatthewldmeatconsumptionincreaseof80%inAsiainthefutureourco

25、untryhasobviousgeographicaladvantagesexptpotential.Withtheadvancementoflivepigssuperiityindustrybeltconstructionanimaldisease...4.1applicationoftheChineselanguageapplicationfproxybiddingagencyapplicationsystem.4.2bidding

26、agentapplicationsshouldbesubmittedbytheAgencyincludedinthe5thchapterofthecontentthanfileaskedtoprovideappropriatedocumentation.4.3proxyapplicationshallaffixitsofficialsealcodingpagebypageinthespecifiedlocation.Agentacopy

27、oftheapplicationshallhavetonumberthepagessignediginalcopy(copy)(includingsupptingdocuments)copyshouldbeexactlythesame.4.4applicationthereshallbenoloosepages.4.5agentapplicationshouldbecompletewithindelibleink(powdered)pr

28、intstheagentshallnotalteranypageoftheapplication.4.6biddingagenciesoffershouldbebasedontheinterimmeasuresfthemanagementoftenderingagentsserviceges(meterprices[2002]1980)rulesoftheNihtenderagentservicegesusingthedifferenc

29、eprogressivebillingrate.gesinaccdancewiththetenderingagentsservicegesinconjunctionwiththeprovisionsofthespecificcircumstancesoftheprojectshallnotbefloatingupdownfloatingrangemustnotexceed20%otherwisetheapplicationcannotp

30、asscompliancechecksbeinvalidated.Duetobiddingagencyionprincipalagentcontractssignedduringgingbasebidamounthasnotyetbeenproduceditcanonlybeaccdingtotheratesofpricebidthebidamountdeterminesaftertheendcontrolledresponserate

31、scalculatedshallpaytenderfee(tenderagencyfeeaccountsftheactualbiddingagentitemffares).ThantheedpersontenderingagentsservicegecontroltheupperlowerlimitsCapftheStateDevelopmentPlanningCommissionoftheinterimmeasuresfthemana

32、gementoftenderingagentsserviceges(meterprices[2002]1980)oftenderingagentsservicefeesunder100%thelowerlimitftheStateDevelopmentPlanningCommissionoftheinterimmeasuresfthemanagementoftenderingagentsserviceges(meterprices[20

33、02]1980)oftenderingagentsservicefeesunder80%.Tenderingagentsservicegebaseshouldincludethefollowingtenders:constructionsupervisionmaterialovertheabovetendersareexpectedtobeimptantwitheachtenderingagencyentrustedwithtender

34、bidamountasabasefaseparatecomputationoftenderingagentsservicefees.TenderingagentsservicefeepaymentinaccdancewiththeGeneralOfficeoftheStatedevelopmentRefmCommissionontenderingagentsservicegeofnotificationontherelevantissu

35、es(thechangeprice[2003]857).SaleofprequalificationdocumentssolicitationdocumentsgoingtochooseallpricingshouldbebasedontheprincipleofprofitnotfilesmustnotviolatetherelevantprovisionsinthepriceDepartment.4.7requirementsint

36、hefmofapplicationproxyapplicationshallbepreparedinthe5thchapterofthefmat.Applicationofvarioussupptingdocumentsshouldberequestedbytheionoffilesgroupedbyder.Comparisonionofthebiddingagenciesmustprovidesupptingdocumentsrequ

37、iredbythefilethefileyoueddoesnothavetherequiredsupptingdocumentsbiddingagencyacknowledgedtheneedtoprovideyoucanprovide.Proxyapplicationshallbeboundpagebypagecodedintheder.5thchapterapplicationfmatnotes:biddingagent...娃哈哈

38、營(yíng)養(yǎng)快線新品娃哈哈營(yíng)養(yǎng)快線新品——檸檬酸奶飲品檸檬酸奶飲品廣告策劃書廣告策劃書小組成員：娃哈哈營(yíng)養(yǎng)快線新品——檸檬酸奶飲品廣告策劃書3前言前言在人們的傳統(tǒng)觀念中。飲料更多是作為一種普通水的補(bǔ)充。但時(shí)至今日飲料在中國(guó)人的飲用消費(fèi)中則大有替代普通水之勢(shì)。調(diào)查中，除了2.6％的受訪者回答基本不喝飲料外，絕大部分的受訪者都常喝飲料。其中占三成以上的人曰常飲料的消費(fèi)量相當(dāng)（143％）或超過(guò)了（180％）普通水的飲用量?？磥?lái)飲料已在不知不覺(jué)中成為平