關(guān)于國美電器與聯(lián)想集團(tuán)的談判策劃書

1、青島農(nóng)業(yè)大學(xué)本科生課程論文論文題目:關(guān)于國美電器與聯(lián)想集團(tuán)的談判策劃書學(xué)生專業(yè)班級:學(xué)生姓名（學(xué)號）:指導(dǎo)教師:完成時間:目錄一、談判主題........................................................1二、談判團(tuán)隊(duì)組成....................................................1三、談判雙方公司背景.......................

2、.........................1（一）此次談判背景................................................1（二）我方公司背景——國美電器....................................1（三）對方企業(yè)背景——聯(lián)想集團(tuán)....................................2四、雙方利益及優(yōu)劣勢分析....................

3、........................3（一）我方利益....................................................3（二）對方利益....................................................3（三）我方優(yōu)勢....................................................3（四）我方劣勢........

4、............................................3（五）對方優(yōu)勢....................................................3（六）對方劣勢....................................................4五、談判目標(biāo).................................................

5、.......4（一）價格方面....................................................41、最理想目標(biāo)...................................................42、可接受目標(biāo)...................................................43、最低目標(biāo)............................

6、.........................4（二）保修服務(wù)時間方面............................................4六、程序及談判策略..................................................4（一）開局階段....................................................4（二）中期階段...........

7、.........................................5（三）最后談判階段................................................5七、準(zhǔn)備談判資料....................................................5八、制定應(yīng)急方案...................................................

8、.5九、談判議程........................................................6（一）雙方進(jìn)場....................................................6（二）介紹背景....................................................6（三）正式進(jìn)入談判..........................