校園便利店市場(chǎng)營(yíng)銷(xiāo)對(duì)策

1、I校園便利店市場(chǎng)營(yíng)銷(xiāo)對(duì)策校園便利店市場(chǎng)營(yíng)銷(xiāo)對(duì)策專業(yè)：市場(chǎng)營(yíng)銷(xiāo)II目錄摘要........................................................................................................................I引言.............................................................

2、..............................................................1第1章校園便利店總體環(huán)境.....................................................................................21.1校園便利店的環(huán)境................................................

3、.........................................21.1.1便利店總體環(huán)境分析..........................................................................21.1.2便利店的發(fā)展前景分析......................................................................2第2章

4、校園便利店市場(chǎng)營(yíng)銷(xiāo)現(xiàn)狀.............................................................................42.1校園營(yíng)銷(xiāo)現(xiàn)狀概述.........................................................................................42.2校園便利店目標(biāo)市場(chǎng)分析................

5、.............................................................42.2.1校園市場(chǎng)分析......................................................................................42.2.2大學(xué)生消費(fèi)心理分析..............................................

6、............................52.2.3大學(xué)生消費(fèi)目標(biāo)定位..........................................................................52.4校園便利店宣傳分析.....................................................................................62.5S

7、WOT分析.....................................................................................................72.5.1校園便利店優(yōu)勢(shì)（Strengths）...........................................................72.5.2校園便利店劣勢(shì)（Weaknesses）......

8、.................................................72.5.3校園便利店機(jī)會(huì)（Opptunities）....................................................72.5.4校園便利店威脅（Threats）..............................................................8第3章校園便利店

9、營(yíng)銷(xiāo)存在的問(wèn)題.........................................................................93.1渠道問(wèn)題.........................................................................................................93.2購(gòu)物環(huán)境問(wèn)題.................

10、................................................................................93.3銷(xiāo)售問(wèn)題.........................................................................................................93.4促銷(xiāo)問(wèn)題...................

11、......................................................................................9第4章校園便利店?duì)I銷(xiāo)的對(duì)策.............................................................................104.1SWOT模型對(duì)策..............................

12、.............................................................104.1.1客戶為導(dǎo)向戰(zhàn)略................................................................................114.1.2校園便利店策劃...................................................

13、.............................114.2營(yíng)銷(xiāo)管理合理化...........................................................................................124.2.1便利店進(jìn)貨渠道..........................................................................