便利店服務(wù)創(chuàng)新和特色營(yíng)銷(xiāo)策略

1、1NO：畢業(yè)論文畢業(yè)論文題目：題目：專(zhuān)業(yè)：專(zhuān)業(yè)：姓名：姓名：學(xué)號(hào)：學(xué)號(hào)：指導(dǎo)教師：指導(dǎo)教師：年月日1目錄摘要...............................................................I關(guān)鍵詞.............................................................I目錄...................................

2、...........................II1引言.............................................................12....便利店簡(jiǎn)介...................................................12.1....便利店簡(jiǎn)介.............................................12.2...

3、.便利店的服務(wù)方式.......................................12.3....便利店的經(jīng)營(yíng)模式.......................................23....便利店的經(jīng)營(yíng)優(yōu)勢(shì).............................................23.1經(jīng)營(yíng)理念和定位的明確性......................................23.2.

4、...便利店的便利性.........................................23.3信息管理優(yōu)越性..............................................33.4....便利店選址、布局的合理性...............................33.5....便利店自產(chǎn)商品的特色性.................................43.6新產(chǎn)品周期

5、更新快速性........................................53.7各種銷(xiāo)售手段的競(jìng)爭(zhēng)性........................................54....便利店經(jīng)營(yíng)存在的問(wèn)題.........................................64.1為本土消費(fèi)者生產(chǎn)的自產(chǎn)商品太少..............................64.2管理模式的固定性導(dǎo)致員