海爾sem營銷方案（詳細(xì)版）

1、132.2.6內(nèi)容網(wǎng)絡(luò)............................................................................................................372.32.320122012年卡薩帝品牌執(zhí)行規(guī)劃年卡薩帝品牌執(zhí)行規(guī)劃.................................................................

2、.....................38382.3.1媒體選擇............................................................................................................382.3.2投放比重分配.................................................................

3、...................................382.3.3投放渠道............................................................................................................392.3.4搜索網(wǎng)絡(luò).......................................................

4、......................................................392.3.5內(nèi)容網(wǎng)絡(luò)............................................................................................................462.3.6移動網(wǎng)絡(luò)....................................

5、........................................................................473SEOSEO方案方案......................................................................................................................................4

6、7473.13.1SEOSEO分析分析..........................................................................................................................47473.1.1本品SEO診斷...............................................................

7、........................................473.1.2行業(yè)母本分析.......................................................................................................483.1.3分析小結(jié).....................................................

8、..........................................................513.1.4數(shù)據(jù)對比...............................................................................................................513.23.2SEOSEO策略策略......................

9、....................................................................................................53533.2.1網(wǎng)站集群體系創(chuàng)建...............................................................................................543.2.2信

10、息協(xié)同化建設(shè)..................................................................................................543.33.3優(yōu)化方案優(yōu)化方案....................................................................................................

11、......................55553.3.1關(guān)鍵詞延展建設(shè)(KeywdsBuilding)................................................................553.3.2內(nèi)鏈結(jié)構(gòu)建設(shè)(LinkBuilding)...........................................................................

12、....563.3.3頁面質(zhì)量建設(shè)（PageBuilding）..........................................................................573.3.4Spider抓取通道建設(shè)............................................................................................573.

13、3.5數(shù)據(jù)監(jiān)控體系制定...............................................................................................583.3.6持續(xù)優(yōu)化體系制定...............................................................................................593.

14、43.4全年全年SEOSEO活動行程活動行程..........................................................................................................59593.53.5SEOSEO創(chuàng)新技術(shù)創(chuàng)新技術(shù)....................................................................

15、..............................................59593.5.1熱點事件SEO專題系統(tǒng)（CMS、優(yōu)化一體）...................................................593.5.2關(guān)鍵詞建立及排名監(jiān)測系統(tǒng)..........................................................................

16、......603.5.3MEO移動搜索引擎優(yōu)化.......................................................................................603.5.4品牌搜索引擎正向增益.......................................................................................613.6

17、3.6案例分享案例分享..........................................................................................................................62623.6.1汽車媒體類SEO操作案例..................................................................

18、.................623.6.2家電媒體類SEO操作案例...................................................................................624增值服務(wù)增值服務(wù)..........................................................................................

19、............................................63634.14.1建立建立SEOSEO優(yōu)化體系優(yōu)化體系..........................................................................................................63634.24.2危機管理體系危機管理體系....................

20、..............................................................................................64644.34.3搜索結(jié)果頁信息覆蓋搜索結(jié)果頁信息覆蓋..................................................................................................

21、....64644.44.4SEMSEM&SEOSEO培訓(xùn)機制培訓(xùn)機制......................................................................................................65655團(tuán)隊介紹團(tuán)隊介紹......................................................................

22、................................................................65656CIGCIG介紹介紹..................................................................................................................................69696.16.1C

23、IGCIG簡介：簡介：......................................................................................................................69696.26.2CIGCIG所獲榮譽所獲榮譽...................................................................