全業(yè)務(wù)時代中國移動進軍互聯(lián)網(wǎng)寬帶業(yè)務(wù)的研究.pdf

1、華中科技大學(xué)碩士學(xué)位論文全業(yè)務(wù)時代中國移動進軍互聯(lián)網(wǎng)寬帶業(yè)務(wù)的研究姓名：劉海星申請學(xué)位級別：碩士專業(yè)：工商管理指導(dǎo)教師：石雙元20110427II華中科技大學(xué)碩士學(xué)位論文AbstractAtpresentChinastelecommarkethasbecomeincreasinglysaturatedshowsthepostureofthelowspeedrunning.Ithasbeenamainstreamofthewholecom

2、municationsectthatnewmarketspaceshouldbeexpledtorealizethesustainabledevelopmentofthewholeindustry.HoweveratthismomentthebroadbInterserviceofChinahasmadegreatstridesturningChinaintothebiggestmarketofthebroadbInterservice

3、withincreasedmarketspace.ThebroadbInterservicehasbecomethemainfactdrivingthegrowthofthetelecommarketbeingthecriticalelementdeterminingthesuccessofthe“fullservice”operation.Therefethestudyontheintegratedmarketingstrategyo

4、fthebroadbInterserviceisofgreatstrategicsignificancepracticalvalue.AstheemergingoperatthatintroducesbroadbtomarketsChinamobilehasofficiallyproposedthestrategicshiftthat“mobiletelecommunicationexpert“isgraduallyconvertedi

5、ntothe“mobileinfmationexpert“toachievesuchachangeitmustfurtherbroadbbusinessoperationaccomplishedbythetransfmationfrom“professionalmobileoperats“to“allthebusinessoperats“.Thispaperstudiesarebasedonafullserviceerabackgrou

6、ndofSWOTanalysisofChinamobiledevelopmentsuchastheexternalenvironmentofthebroadbbusinessexpoundedindetailanalysisofthebroadbbusinesspolicytowardscompetitiveenvironmentothercarriersaswellascomparisonofenterprisecondition.S

7、econdlyaccdingtotheactualsituationofexistingwkChinamobilebroadbbusinessdevelopmenttheadvantageofChinamobiledevelopmentbroadbbusinesscanbedefinedmeanwhilecomparisonofmarketsindomesticfeignareasisanalyzedtofindoutgapproble