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1、[]雅思閱讀實戰(zhàn)雅思閱讀實戰(zhàn)16篇（附答案）篇（附答案）★HowtoincreasesalesPublishedonline:Nov9th2006FromTheEconomistprinteditionHowshopscanexploitpeoplesherdmentalitytoincreasesales1.ATRIPtothesupermarketmaynotseemlikeanexerciseinpsychologicalwarf

2、are—butitis.Shopkeepersknowthatfillingastewiththearomaoffreshlybakedbreadmakespeoplefeelhungrypersuadesthemtobuymefoodthantheyhadintended.Stockingthemostexpensiveproductsateyelevelmakesthemsellfasterthancheaperbutlessvis

3、iblecompetits.Nowresearchersareinvestigatinghow“swarmintelligence”(thatishowantsbeesanysocialanimalincludinghumansbehaveinacrowd)canbeusedtoinfluencewhatpeoplebuy.2.Atarecentconferenceonthesimulationofadaptivebehaviourin

4、RomeZeeshanulhassanUsmaniacomputerscientistfromtheFlidaInstituteofTechnologydescribedanewwaytoincreaseimpulsebuyingusingthisphenomenon.Supermarketsalreadyencourageshopperstobuythingstheydidnotrealisetheywanted:finstanceb

5、yplacingeverydayitemssuchasmilkeggsatthebackofthestefcingshopperstowalkpastothertemptinggoodstoreachthem.MrUsmaniRonaldoMenezesalsooftheFlidaInstituteofTechnologysetouttoenhancethistendencytobuymebyplayingontheherdinstin

6、ct.Theideaisthatifacertainproductisseentobepopularshoppersarelikelytochooseittoo.Thechallengeistokeepcustomersinfmedaboutwhatothersarebuying.3.Entersmartcarttechnology.InMrUsmanissupermarketeveryproducthasaradiofrequency

7、identificationtagastofbarcodethatusesradiowavestotransmitinfmationeverytrolleyhasascannerthatreadsthisinfmationrelaysittoacentralcomputer.Asacustomerwalkspastashelfofgoodsascreenontheshelftellshimhowmanypeoplecurrentlyin

8、theshophavechosenthatparticularproduct.Ifthenumberishighheismelikelytoittoo.4.MrUsmanis“swarmmoves”modelappealstosupermarketsbecauseitincreasessaleswithouttheneedtogivepeoplediscounts.itgivesshoppersthesatisfactionofknow

9、ingthattheyboughtthe“right”product—thatistheoneeveryoneelsebought.Themodelhasnotyetbeentestedwidelyintherealwldmainlybecauseradiofrequencyidentificationtechnologyisnewhasonlybeeninstalledexperimentallyinsomesupermarkets.

10、ButMrUsmanisaysthatbothWal[]customerstendtofollowthem.6.Usingthe“swarmmoves”modelshopownersdonothavetogivecustomers_______________toincreasesales.Questions712Dothefollowingstatementsagreewiththeinfmationgiveninthereading

11、passageFquestions712writeYESifthestatementagreeswiththeinfmationNOifthestatementcontraictstheinfmationNOTGIVENifthereisnoinfmationonthisinthepassage7.Radiofrequencyidentificationtechnologyhasbeeninstalledexperimentallyin

12、bigsupermarketslikeWalMart.8.Peopletendtodownloadmeunknownsongsthansongstheyarefamiliarwith.9.Songsrankedhighbythenumberoftimesbeingdownloadedarefavedbycustomers.10.Peoplefollowtheotherstothesameextentwhetheritisconvenie

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