展會(huì)策劃方案

1、1目錄一、關(guān)于展會(huì)一、關(guān)于展會(huì)................................................................................................................2二、參展目標(biāo)二、參展目標(biāo)................................................................................

2、................................3三、參展準(zhǔn)備三、參展準(zhǔn)備................................................................................................................3（一）參展產(chǎn)品.......................................................

3、.................................................3（二）參展服飾........................................................................................................4（三）宣傳資料...................................................

4、.....................................................4（四）關(guān)于禮品........................................................................................................4（五）展臺(tái)設(shè)計(jì)...............................................

5、.........................................................5（六）參展人員........................................................................................................5（七）人員培訓(xùn)...........................................

6、.............................................................5四、開展前期的工作準(zhǔn)備四、開展前期的工作準(zhǔn)備............................................................................................5（一）展臺(tái)的布置...................................

7、.................................................................6（二）前期工作準(zhǔn)備................................................................................................6（三）客戶邀請(qǐng)與信息搜集....................................

8、................................................6五、展期工作及人員安排五、展期工作及人員安排............................................................................................6（一）工作內(nèi)容.................................................

9、.......................................................7（二）人員名單........................................................................................................7六、會(huì)后總結(jié)六、會(huì)后總結(jié)........................................

10、........................................................................8七、參展人員及展品統(tǒng)計(jì)七、參展人員及展品統(tǒng)計(jì)............................................................................................8八、費(fèi)用預(yù)算八、費(fèi)用預(yù)算....................

11、............................................................................................8附一附一：..........................................................................................................................

12、..9一、每日工作流程....................................................................................................9二、展示會(huì)中的接待步驟........................................................................................9附二：附二：..

13、..........................................................................................................................9一、展品信息統(tǒng)計(jì)表........................................................................................

14、......10二、會(huì)客登記表......................................................................................................103一、關(guān)于展會(huì)一、關(guān)于展會(huì)展會(huì)名稱：展會(huì)地點(diǎn)：展位面積：展會(huì)時(shí)間：展位號(hào)：展會(huì)主辦方提供的工具及服務(wù)范圍（桌椅板凳水電，用餐茶水電話等）：二、參展目標(biāo)二、參展目標(biāo)首先了解展會(huì)參觀者的大致情況，以及企業(yè)自

15、身能投入多少資源。爾后制定出可量化目標(biāo)（便于用合理的評(píng)估機(jī)制監(jiān)控展會(huì)的績(jī)效）。展會(huì)的可選擇目標(biāo)如下：1、接觸新客戶；2、提升企業(yè)形象；3、與顧客互動(dòng)；4、促銷現(xiàn)有產(chǎn)品；5、新品發(fā)布；6、獲取競(jìng)爭(zhēng)對(duì)手的情報(bào)；7、趕超競(jìng)爭(zhēng)對(duì)手；8、提升士氣；9、獲取銷售訂單；10、接觸分銷商等三、參展準(zhǔn)備三、參展準(zhǔn)備（一）參展產(chǎn)品1、展品選擇考慮的因素（1）種類；（2）數(shù)量；（3）主推產(chǎn)品；（4）銷售價(jià)格；（5）打折規(guī)范；（6）擺放主次位置；（8）樣品的運(yùn)