造紙輕工行業(yè)整體家裝入口之爭，多方逐鹿格局未定

1、目錄1.一站式解決方案，整裝乃大勢所趨..........................................61.1全屋定制開啟升級，整裝解決行業(yè)痛點.................................61.1.1整裝降低用戶決策成本，簡化流程控制工期預(yù)算...................61.1.2整裝多維賦能家裝公司，專注施工提升競爭力.....................71.1.3搶占未來入口

2、，整裝成為新機遇.................................81.2家裝市場前景廣闊，整裝有望破局行業(yè)碎片化...........................92.整體家居到整體家裝，定制家居發(fā)展新階段.................................102.1互聯(lián)網(wǎng)基因深厚，尚品宅配整裝云潛力巨大...........................102.1.1三大硬通貨優(yōu)化采購，四大系統(tǒng)模

3、塊實現(xiàn)信息化..................102.1.2BIM引領(lǐng)定制行業(yè)，S2B實現(xiàn)模式創(chuàng)新..........................112.2歐派整合家居家裝資源，進(jìn)入整裝大家居階段.........................132.3索菲亞賦能各地經(jīng)銷商，推進(jìn)大家居業(yè)務(wù).............................153.家裝公裝企業(yè)賦能整裝解決方案........................

4、...................173.1東易日盛有機整體家裝，目標(biāo)賦能合作打通上下游.....................173.2金螳螂〃家全屋整裝4.0，家裝套餐標(biāo)準(zhǔn)化............................184.互聯(lián)網(wǎng)家裝打通線上線下整裝資源.........................................214.1齊家整裝多品牌渠道布局，互聯(lián)網(wǎng)思維提升用戶體驗............

5、.......214.1.1自營室內(nèi)設(shè)計及建筑貢獻(xiàn)最大營收，網(wǎng)上平臺業(yè)務(wù)盈利能力強.....224.1.2最大互聯(lián)網(wǎng)家裝平臺積淀深厚，百度多方位導(dǎo)流..................234.1.3多線操作切入整裝行業(yè)........................................244.2橙家標(biāo)準(zhǔn)化微定制，創(chuàng)新獲客與產(chǎn)品優(yōu)化............................264.3土巴兔專注互聯(lián)網(wǎng)家裝平臺，深度

6、賦能行業(yè)...........................284.3.1土巴兔業(yè)務(wù)線分明，平臺擴張速度較快..........................294.3.2前期營銷成果顯現(xiàn)，簽約及好評率穩(wěn)中向好......................304.3.3平臺營收高增長，家裝承包業(yè)務(wù)縮減............................324.3.4商城產(chǎn)品涵蓋廣，打造深度垂直賦能平臺...............

7、.........335.投資建議...............................................................356.風(fēng)險提示...............................................................36圖31金螳螂〃家個性化定制系統(tǒng)...........................................20圖32金螳螂〃

8、家部分使用其他企業(yè)產(chǎn)品.....................................21圖33線上家裝規(guī)模（GMV）穩(wěn)定增長，滲透率提升空間大....................21圖34按成交金額計算的線上家裝規(guī)模增速迅猛...............................21圖35齊家營業(yè)收入.......................................................22圖

9、36齊家凈利潤.........................................................22圖37齊家2017年各產(chǎn)品營收占比.........................................23圖38齊家2017年各產(chǎn)品毛利占比.........................................23圖39齊家熊掌號..........................

10、...............................24圖40齊家網(wǎng)APP......................................................................................................24圖41齊家網(wǎng)旗下整裝品牌.................................................24圖42齊家城市合伙人招

11、募.................................................24圖43齊家網(wǎng)的IT系統(tǒng)支持建立在ERP系統(tǒng)之上.............................25圖44齊家整裝部分合作品牌...............................................25圖45橙家線下門店現(xiàn)場圖........................................

12、.........26圖46橙家整體家裝套餐...................................................27圖47橙家部分合作品牌...................................................28圖48土巴兔發(fā)展歷程.....................................................29圖49土巴兔融資歷程......

13、...............................................29圖50土巴兔生態(tài)系統(tǒng)豐富.................................................30圖51土巴兔研發(fā)費用率有所回升...........................................31圖52土巴兔宣傳開支逐年遞減..................................

14、...........31圖532017年用戶推薦次數(shù)增速高達(dá)32%................................................................31圖54訂單數(shù)與其產(chǎn)生的成交額.............................................31圖55土巴兔用戶好評率逐漸上升...........................................3

15、1圖56用戶轉(zhuǎn)化率及簽約率有所提高.........................................31圖57土巴兔營收2015到2017的復(fù)合增長率為108.4%.........................................32圖58土巴兔收入結(jié)構(gòu)不穩(wěn)定...............................................32圖59家裝承包業(yè)務(wù)銷售成本縮減（百萬元）.....

16、............................32圖60Tumax土巴兔云設(shè)計軟件............................................34圖61土巴兔與招聯(lián)金融合作裝修貸.........................................34圖62建行裝修分期.......................................................34圖63