金太子牛排館服務(wù)體系建設(shè)研究——基于感知服務(wù)質(zhì)量差距模型的分析【畢業(yè)論文】

1、畢業(yè)論文畢業(yè)論文（20112011屆）屆）金太子牛排館服務(wù)體系建設(shè)研究金太子牛排館服務(wù)體系建設(shè)研究——基于基于感知服務(wù)質(zhì)量差距模型的分析感知服務(wù)質(zhì)量差距模型的分析所在學(xué)院商學(xué)院專業(yè)班級(jí)市場(chǎng)營(yíng)銷學(xué)生姓名學(xué)號(hào)指導(dǎo)教師職稱完成日期年月日IIAbstractAmericanmarketingscientistA.PrasuramanValarieAZeithamalLeonardL.Berryputfwardtheservicequalityg

2、apmodelinthe1980stotheearly1990s5GAPmodelisdedicatedtoanalysisthequalityofthesourceoftheproblem.Customergap(gap5)namelycustomerexpectationcustomersperceptionofservicethisisthegapbetweentheceofgapmodel.Tobridgethisgapshou

3、ldfollowthefourpoint’sbridge:Gap1dontknowthecustomersexpectationsGap2notchoosethecrectservicedesignstardsGap3notaccdingtostardsprovideservicesGap4servicedeliveryfeigncommitmentdontmatch.Firstofallcombiningthepresentcondi

4、tionofJinTaiZiSteakHouseservicequalityentryexistingproblemswecarryoninvestigatingstudyingthoughlytothebuildingofservicequalitythethesisbuildsupatheeticalfoundationofthehotelservicemanagementsystem.Secondlythehotelsetsupa

5、servicequalitymanagementsystemaccdingtopresentconditionofJinTaiZiSteakHousebyintroducingthemodelofservicequalitygap.Themodelofservicequalitygapsatisfiescustomerimprovesservicequality.Atlastitaccdingtothemodelinourservice