代理商如何獲取競爭優(yōu)勢福友公司營銷渠道案例分析.pdf

1、X771987單位代碼孝罵援衛(wèi)大學碩士學位論文代理商如何獲取競爭優(yōu)勢福友公司營銷渠道案例分析專姓、監(jiān)：王直筐堡名：圃建匱——完成j期；星QQ壘一午—地一目j旦日采強幫蠢勿壘文公程。一102460220慫342022025342周建民代理商如何獲取競爭優(yōu)勢一福發(fā)公司營銷渠道案倒分析AbstractFacingthekeencompetition，F(xiàn)ORYOUkeepsdevelopingnewproductsandstrengthenss

2、alesnetworkatthesametimeAfterseveralyears’hardworkingthevolumeofsaleskeepsincreasingsteadilyAgentpolicyisapopularinternationalsalesmethodAgentisabridgebetweensupplierandcustomerAtthesametime，agentshouldfacethefiercecompe

3、titionfromcompetitorsandthethreatfrompotentialincomersAfteranalyzingitscompetitivestrengthinindustrychain，F(xiàn)ORYOUcangaincompetitiveadvantagebymanymeansFORYOUshouldmakegooduseoffavorablefactors，digoutthesuitabledevelopment

4、patternOurmarketpositionis：supplyinghighqualityproductsandhi曲efficiencyservice，selectingourcustomerscarefullyAgentshouldconsiderthefactorsincludinglifecycleofproduct，marketpositionandbrand，thenselectthesuitablesuppliersa

5、ndproductsPriceisoneofthemostimportantfactorsinmarketcompetitionbutpricecompetitionisnotthemosteffectivewayBothstrategyandtacticsshouldbeconsideredofferthebestpriceandsetupthesteadypricesystem“Pushstrategy’and“pullstrate

6、gy’shouldbeusedtogetherNotonlyattrsgtthedesireofbuyingofenduserbutalsosaletheproductstocustomerbyeffectivesaleschannel缸well叢consumergoodsagentcallsellproducergoodsbyfourpromotionalinstrumentsStrengthenthemanagementofchan

7、nelandforbidtheactsofsellsoutofauthorityThechoiceoftargetcustomersisallimportantstrategywhidlwillgreatlyinfluencethedevelopmentofthecompanyIfitispossibletomakechoice，agentshouldaimatthosemostprofitablecustomersOldcustome

8、rsarethemostimportantpartofmarketThemaintainingoftheoldcustomersisourimportantjobAgentshouldstrengthenthesalesmanagementSuccessfulmarketingmanagementwillcreatenewvalue，whichinclude：setllpworkingpatterncenteredoncustomers