正確看待網(wǎng)絡(luò)營銷比較三個國家商業(yè)互聯(lián)網(wǎng)的使用[外文翻譯]_第1頁
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1、畢業(yè)論文（設(shè)計）外文翻譯題目：網(wǎng)絡(luò)營銷的產(chǎn)品策略初探一、外文原文標(biāo)題：Emarketinginperspective:athreecountrycomparisonofbusinessuseoftheInter原文：ThestudyofthediffusionofWebusageincommerceisthesubjectofbothacademicpractitionerinterestinmanypartsofthewld.This

2、islargelybecauseofthedifferencesinhouseholdadoptionlevelsofInterconnectivityonlinetransactionlevelsbetweencountriestheimpactthisisdeemedtohaveontheeconomiesofeachcountrythewldgenerally.NthAmericaistheclearleaderinthisres

3、pectaccountingf151millionpeopleover40percentofallInters—withoveronethirdoftheseintheUSAover40millionUScitizensbuyingonline(2001).Japanisinafarremovedsecondplaceaccountingf27millionpeople7percentofInters(2001).Japanitseem

4、shasbeenlessthanenthusiasticaboutWebbasedcommerce—inpartduetoaccesscostspartlyduetoacompetingphysicalwldexpressdeliverysystemTakkuhaibanapreoccupationwithmobiletelephonetechnology(DoCoMoiMode)alsobecauseofareluctancebyJa

5、paneseconsumerstouseanythingotherthancash.NotsurprisinglymoststudiesthatfocusonbusinessuseoftheInterareconductedsolelyfromtheUSperspective.AfewstudieshavebeenconductedrecentlyinAustralia(PoonSwatman1999)theUK(Ngetal.1998

6、)thathavecontributedtoourunderstingofbusinessuseoftheInterinindividualcountrieshoweveritisnotpossibletodrawanyconclusionsfromhavebroadbaccesscomparedwith11percentofhouseholdsintheUSA57percentofKeanhouseholds(PaulBuddeCom

7、munication2001).OnlinemarketingstrategyInthepresenteramarketingfirmsmaybethoughtofasmembersofmarketinglogisticswkswherethereareflowsofinfmationgoodsservicesexperiencestitle(inthecaseofphysicalgoods)aswellaspaymentcredit.

8、wkmembershavevariouslybecomeenamouredwiththendisenchantedwithwesuggestwillsoononceagainfavourdigitalmethodsofincreasingrevenueincreasingproductivity.Themostrecentmostpublicfarreachingofthesedigitaltechnologiesisthemepart

9、icularlyitspresentgraphicalfacetheWeb.IntheeightyearsbusinessgovernmenthavebeenusingtheIntertheyhavestruggledtoaccommodatethisnewinteractivemediumintheirintegratedmarketingcommunications(HofackerMurphy1998DholakiaRego199

10、8)broadlyusethemediumasadirectresponsetool(Adam2001)meparticularlyasarelationshipmanagementaide(Adametal.2001KennyMarshall2000).Neweronlinebusinessmodelsparticularly88pures99intheparlanceoftheinfmationagehavegeneratedagr

11、eatdealofnewsmediaattention(ArgyBollen1999Rappa2001)consultingfirminput(ersenConsulting1998KPMG1999ErnstNOIE2000)academicattentiononmarketingcommunication(HoffmanNovak1996HofackerMurphy1998)businessprocessessuchasexchang

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