市場營銷的概念模型戰(zhàn)略培訓(xùn)（stmcm）一個(gè)概念框【外文翻譯】架

1、原文：原文：Thestrategictrainingofmarketingconceptmodel(STMCM):AconceptualframewkChinNungLiao2.Literaturereview2.1.EmployeestraininglevelanalysisWentl[19]describedtwotraininglevelsanalysis:themacroganizational(e.g.business)tra

2、ininglevelthemicroganizational(e.g.department)traininglevelanalysis.Inmacroganizationaltraininglevelthefocusisonidentifyingthestrategicobjectiveoftheganizationbusinessunitaswellastaskanalysis.Atthemicroganizationaltraini

3、nglevelspecifictrainingcontentisdevelopedtosuppttheoutcomeofthemacroganizationaltraininglevelanalysis.2.1.1.BusinesstraininglevelThebusiness(macroganization)traininglevelbeginsbyincpatingthebusinessstrategyfmulatedbyseni

4、topmanagement.Fbusinessdevelopmentusuallythemarketingstrategicmanagersemphasizeoneoffivegenericcompetitiveadvantages(CA)suchascostleadershipdifferentiationcostleadershipdifferentiationfocusdifferentiationfocuscostleaders

5、hipmarketingstrategic.Thesetypesarecalledgenericstrategiesbecauseallcompaniesganizationscanpursuethemregardlessofwhethertheyaremanufacturingservicesnonprofitenterprise[12].InadditionPter[16]hasarguedthatanganizationalstr

6、engthultimatelyfallsintooneoftwoadvantages:costdifferentiation.Byapplyingthesestrengthsineitherbroadnarrowscopethreegenericmarketingstrategiessuchas(1)costleadership(2)differentiation(3)focus(focuscostleadershipfocusdiff

7、erentiation).Asacostleadershipganizationthatitservesabroadindustrysegmentitsstrategyistobethelowestcostproducer.Lowcostproducersfrequentlysellastardproductplaceanemphasisonexploitingscaleabsolutecostupperdlemanagementlow

8、erdlemanagementsupervisynonmanagement)willbereceivingthetrainingInthissituationthetaskanalysiswouldhaveresultedinalistofspecificjobsthetasksskillsrequiredperfmingthosejobs[19].Baseonthatlistdatathetrainingfunctionclosest

9、targeting(e.g.targetemployees)ftrainingdesignscontenttoassisttheminperfmingtheirjobsftheultimatepurposeofachievingmanagement’sgoals.WhendeterminingspecifictrainingcontentWentl[19]providedafourP’sapproachcanbeemployedinth

10、edepartment’straininglevelsaymicroganizationaltraininglevelanalysis.ThemainincludemarketingfourP’s(placeproductpromotionprice)application.Firstfactisplacesuchasonthejoboffthejobequipmentrequired.Secondfactisproductthatco

11、ntentoftrainingprogramincludingpurposeoftrainingcontentconstraintofganizationpresentationoptions.Threefactsispromotionincludingstrategicplanninginvolvementcompanynewsletterpersoncommunicationwdofmouth.Thefinalfactisprice

12、includingemployeefacilitymaterialequipmenttravel.AlthoughWentlhasproposedagoodstartingpointfemployeetrainingtoolthinkingfrommarketingviewbutinoverallmarketingstrategicconceptapplicationsisincompletely.2.2.HRtrainingSTPGe

13、nerallydifferentmarketingstrategywillhavedifferingtrainingneedsfrommacromicroganizationallevelstasksanalysis.Taskanalysisisespeciallysuitablefdeterminingtheneedsofemployeeswhoarenewtotheirsjobs[3].Frommarketingconceptall

14、marketingstrategyisbuiltonSTP–segmentationtargetingpositioningundermarketinganalysis.AccdingtothesemarketingconceptusinginHRtraininganalysisthatthetrainingsegmentconsistsofagroupofemployeeswhoshareasimilarsetofneedwantsi

15、nHRtrainingdevelopment.Themajsegmentationvariablessuchasgeographicregionemployeeeducationpositionlevelsoon.Nextoncethebusinesshasidentifieditstrainingsegmentopptunitiesithasdecidehowmanyemployeeswhichonestotarget.Therefe