什么是營銷策略-外文翻譯

1、0外文翻譯原文WhatisMarketingStrategyMaterialSource:MaketingManagenentAuth:PhilipKotlerMarketingstrategyisessentiallyapatternplanthatintegratesyourganizationsmajgoalspoliciesactionsequencesinacohesivewholetoachievecustomersucce

2、ssMarketingstrategiesaregenerallyconcernedwithfourPs:productstrategiespricingstrategiespromotionalstrategiesplacementstrategies.Enterprisesfocusonnurturingrelationshipswithcustomersmanagementbecausetherelationshipcanalso

3、bringbenefitstobusinessesconsumersinfactrelationshipmarketingmethansimplybuildingupcustomerrelationshipsbutalsotimeeffttodevelopmaintaincustomerRelationshipbetweenenterprisecustomercontactincludingsocialcontact(suchassoc

4、ialsuppt)psychologicallink(reputationassociatedwithguarantees)knowledgelinks(basedontheexpertiseofknowledge)ideologicallinks(suchastheethicsofcompatibility)soseveraldifferentLinks.Onlybenefittobothbusinesscustomerrelatio

5、nshipscanbedevelopedsustainedcanbesaidthatrelationsbetweentheincomereceivedbyallpartiestomaintaintherelationshipbetweenthemainreason.Thefocusofmarketingstrategiesmusttheobjectivestobeachieved–nottheprocessofplanningitsel

6、f.Theimpactofyourmarketingwillalsobeimprovedgreatlyifyoucanusemultiplechannels.MarketLeadershipStrategiesThemarketleaderisdominantinitsindustryhassubstantialmarketshare.Ifyouwanttoleadthemarketyoumustbetheindustryleaderi

7、ndevelopingnewbusinessmodelsnewcustomervalue.Youmustbeonthecuttingedgeofnewtechnologiesinnovativebusinessprocesses.Yourcustomervaluepropositionmustofferasuperisolutiontoacustomersproblemyourproductmustbewelldifferentiate

8、d.SWOTAnalysis:QuestionsToAnswerWhatdoyouofferthatmakesyoustoutfromtherest2betweentheimprovementofqualitytrustbetweentheweakeningofthequalitywillbereduced.Relationshipsatisfactionistheassessmentftheinteractiveexperiencet

9、hefeelingsgeneratedstateisintheprocessofestablishingrelationsbasedonpersonalexperiencethefmationofthesubjectiveevaluationoftheinfluencewealthisbasedoncustomerexpectationstheactualfmationofcomparingperfmance.Ingeneralsati

10、sfiedcustomerswillenhancethegoodwillofthebusinessmaintaininglastingrelationshipscontinuouslyimprovethequalityofrelationships.Commitmentisthebehaviofparticipantsininteractionientationattitudestherelationshipbetweenahigher

11、valueperceptionwillfmstrengthencommitmenttoproducegoodeffects.Somemarketingstrategiesarecreatedfthepurposeofcapturingacertainsegmentofthemarketbutthemajityofsmallbusinessstrategiesaremegenericinnature.Evensoitsimptanttou

12、nderstwhatyourstrategyistryingtoachieve.BoostConsumerConfidenceConsumersareficklelotarefrequentlyhesitanttobuyaproducttheyknowlittleabout.Ifyourbusinessproductsarenewtotheareayoucouldcreateamarketingcampaignthatemphasize

13、sthequalityvalueofyourproducts.Theresultingboostinconsumerconfidencewilllikelytranslateintomeactionatthecashregister.SPECIALOFFER.NeedtofindtherightprospectmailinglistDeliveryourmessagetotherightaudiencewithhighlytargete

14、dmailinglistsfromExperian.SpecialofferfsitevisitsPurchaseanExperianmailinglistnow.CreateAwarenessAnotherwaytosparkinterestfyourproductsistoconductacampaigndesignedtopromoteyourproductsinasmanywaysaspossible.Inotherwdsyou

15、rmarketingstrategycouldbetocreatebuzzbyblanketingthelocalairwavesprintspaceotheradvertisingmediumswithyournamelogoproducts.Increasedawarenesswilldefinitelybringmepeopleintoyourstebutitalsocostsmoneysoyoushouldbepreparedt