青島港建設(shè)北方國際航運中心戰(zhàn)略及其實施對策.pdf

1、中國海洋大學(xué)碩士學(xué)位論文青島港建設(shè)北方國際航運中心戰(zhàn)略及其實施對策姓名：劉學(xué)輝申請學(xué)位級別：碩士專業(yè)：企業(yè)管理指導(dǎo)教師：王淼20041219StrategyofBuidingOingdaoHarborintoNorthernInternationaIShiPPingCenterandtheSoIutionsSummaryInviewoftheever—growingtrendofglobalizationandtheever—stren

2、gtheningroleofharbors，thepresentarticlefirstmakescleartheconceptofinternationalshippingcenterandthenoffersananaiysisofthestrategicsignificanceofbuiIdingQingdaoHarborintothenortherninternationalshippingcenterandalsoananal

3、ysisofOingdaoHarbor’sexternalconditionssuchasmacroenvironmentandindustrialenvironmentasweilasinternalfactorssuchasresourcesandcapabilitiesbasedonanin～depthstudyofbasicfactsofQingdaoHarborTheauthorfurtherpointsouttheexter

4、nalopportunitiesforantithreatsagainstthedevelopmentofQingdaoHarbor，usingEFEmatrixandIFEmatrixasanalysist001Asolutionofgrowthstrategyisproposedwiththeaidof‘S1j|／OTmatrixAstrategicgoalofbuildingQirtgdaoHarborintothenorther

5、ninternationalshippingcenteristhusbroughtforwardafteranoverallanalysiscombinedwithactualsituatiunofQingdaoHarbor，togetherwithanintensivestudyofstrategicallyimportantorganizationdesign，marketexploration，capitaloperation，p

6、ersonneltrainingandimagebuilding，etcAtthemeanwhile，inordertosecurethesmoothimDlementationofeachstrategicmeasure，solutionsareprovided，identifyingthestrategicallyimportantmeasuresandlayoutofimplementationaswellasthesafegua