上海海立特種制冷設(shè)備有限公司未來發(fā)展研究（2005-2010）.pdf

1、擎770449‘‘後旦大學學校代碼：10246學號：033025028碩士學位論文(專業(yè)學位)上海海立特種制冷設(shè)備有限公司未來發(fā)展研究(20052010)院系(所)：專業(yè)：姓名：管理學院工商管理彭學廣指導教師：塑墮豎教授完成日期：蘭QQ!笙壘月20日宋經(jīng)作髫，導’邙回湛勿全：、囂j岳論史題目：f：海姆仨特種制冷設(shè)備古限公d來來發(fā)煨研究(2005—2010)學呼：033025028姓名：彭學廣AbstractInthepaperthefi

2、veForcesModebyMichaelPorter，SWOTanalysis，BCGmatrixquantitativeanalysistoolsareusedtoanalyzetheinternalandexternalenvironmentofShanghaiHighlyAutomaticElectricCo，Ltdtecognisetheopportunitiesandthreatsthecompanyfaces，dissec

3、ttheadvantagesanddisadvantages，makefuturedevelopmentsumegypositioningandconsequentlyworksoutagoal，acompetitiveprincipleandastrategyforthecompany’SdevelopmentBytheresearchandanalysisoftheenvironmentandcompetition，thepaper

4、suggeststhecompanytocomplywiththedevelopmenttrendofthesocietytochooseandpositionthenichemarketofconcerningandimprovingtheworkingenvironmentandmeanwhileavoidtheviciouscompetitioninthecivilairconditioningandrefrigeratingse

5、ctorThepaperanalysestheindustryChina’Sairconditioningandrefrigeratingindustryisindevelopingatahi曲speed，theindustrychainiscompleteandspecialized，andthebusinessscaleishugeUndersuchabackground，thecompanyaimstobeanintegrator

6、inthespecialrefrigerationindustrybymakingthebestuseofthesocialresourcesandspecializedworkdivision，Partsandcomponentsprocessingiscontractedout，andtheassemblyinthecompanyisthelastlinkofthebusinesschainThus，thecompanyisanIt

7、ypecmerprisewithtechnologyandserviceasthemainbusiness，devotingitselftoformingthecorecompetitivenessandthespecializedanddifferentiatedadvantagesbyspecializedtechnologiesandtheserviceofunderstandingandsurpassingcustomers’d

8、emandsByanalyzingthefeaturesandcapacityofthemarket，takingintoaccounttheactualsituation，thepresentcapacityofthecompany，basedonthepresentproductlineupandthetechnicaldevelopmenttrend，thepapersumsupandconcludesthevisionandth

9、emissionofthecompany，comesupwithalloperationconceptofapplyingspecializedtechnologiesintodifferentialmarketandmapsoutagoalfor2005—2010andmeasures，WiththeapplicationofagreatdealofMBAtheoreticalknowledgecombinedwiththecompa

10、ny’Smanagementpractice，andtakingthetheoriesastheguidanceandanalysistoolandthepracticalbusiness，technologiesandresourcesastheobjectandthecontentofanalysis，thepaperputsforwardaseriesofcreativeconclusionsandshowsadirectiono