我國券商經(jīng)紀(jì)業(yè)務(wù)創(chuàng)新研究.pdf

1、工商管理碩士(MBA)學(xué)位論文我國券商經(jīng)紀(jì)業(yè)務(wù)創(chuàng)新研究作者型劍餐年級至魚Q壘級學(xué)號墨Q壘】至壘至璺QQ!壘指導(dǎo)教師揚墨煎捶定稿時間至鯉魚生!】縣西南財經(jīng)大學(xué)AbstractStockbrokingbusinessisoneofthethreepillarbusinessesofdomesticsecuritiescompaniesNowtraditionalstockbrokingbusinessisfacingreverechalle

2、ngesManychangesmakeitscompetitiontendtobeincandesce，suchasfreecommission，theincreasingcompetitorsafterjoiningWTO，changeofsupervisesystemetcTeplythechallenges，securitycompaniesmuststronglyinnovatetogetawayfromthepredicame

3、ntandstriveforthefurtherdevelopmentThereforeithaspracticalsignificancethattodosomestrategyresearchonbrokingbusinessinnovationBasedoninnovationtheorythepapertriestofindsomepracticalinnovationstrategyfordomesticstockbrokin

4、gbusinessBesides，thepapershowsshortageandsituationofstockbroking，businessinnovationbyanalyzingthedevelopmentofXiangcaisecurities，Byanalyzingstockbrokingbusinesssituation，thepaperdoessomesystemicresearchontechnicalinnovat

5、ion，marketinginnovationandcorecompetencecultivationofsecuritiescompaniesByresearchofnewtrendofstockbrokingbusiness，thepaperdiscussestechnicalinnovationmeasuresthatareappliedinonlinetradeandconcentratetrade；changeofmarket

6、ingmodeNextchapterdiscussesthemarketingcour!tcTrQeasuresofoverseassecuritiesbusinessandrevelationtodomesticsecurities，andemphasesOllmarketingpolicythatareusedinstockbrokingbusiness，marketingmeasuresthatreplytoonlinetrade