車型網(wǎng)絡化定制營銷模式的研究.pdf

1、武漢理工大學碩士學位論文車型網(wǎng)絡化定制營銷模式的研究姓名：萬亮申請學位級別：碩士專業(yè)：機械電子工程指導教師：趙秀栩20060501蜜堡堊苫鑾蘭三耋堡圭蘭堡鎏蘭ABSTRACTDepositofintegral—carwasatouchyproblemthattheautomobilemanufaeturerandautomobile—agentfaced，UsethepersOⅡalizationcustomizedsystemwhoi

2、srapidhighqualityhighefficiency＆lowcostcandiminishthelOSScausedbydepositofIntegral—caroftheautomobilemanufacturersandautomobile—agents，ThesystemcancompletethetechnologyoftheproductsandDersonalizationdemandfromcustomers，T

3、hosedemandwasurgentneedsolutionquestionAlongwiththecomputernetworkandmultimediatechnologiesaswellashascustom—madeandsoonthetheoryresearchandtheapplicationrapiddevelopmentmassively，establishentire—vehicleshapenetwork—base

4、dcustomizedandmarketingsystemwillbetheoneofimportanttendencieswhichthemodernmanufactureenterprisemarketingsystemwilltransformPresentlydomesticandforeigntohascustommadetheaspectbasedonthenetworkproducttheresearchandapplie

5、stheentirevigorousdevelopment，AlsohasyieldedmanyimportantresultsThispaperhasmadesomeexplorationsandresearchonthestructureMovementpatternSystemdevelopmentandsystemapplicationofthenetworkbasedcustomizedsystemfacedtotheshap

6、eofautomobileThepaperhasanalyzedthecharacteristicoftheautomobilemarketingpattern，ProfitsfromIhedomesticandforeigncorrelationsresearchresults，inviewofthequestionsofthetraditionalcustomized，Proposedtheonekindofnewcustomize

7、dDaItern——BasedOHtheCult3Dtechnologyofcustomizedpatternfacedtotheshapeofautomobile，hasestablishedthesystemstructare，analyzedtheprocessandbuiltupthesystemoverallframe，thensolvedpartialessentialtechnologies，includingthetec

8、hnologyofshowthecarshapein3一dimensionvirtualscene、selectthefittingsofcarbody、dataoforganizationandmanagementandthesupporttechnologiesofcustomizedsystemdevelopmentandmovementFinallyThepaperhasbasedontheprojectnamed“Basedo

9、nthenetworkcustomizedsystemfacedonthecustomer”，inviewofthepresentsituationanddemandProposed“BasedontheCult3DtechnologyCar—shapenetworkcustomizedandmarketingsystem”analysisnowcommonlyusedWeb3Dtechnology，selectedtheCult3Dt

10、echnologyandJavaScripttechnologyachievedthealternationofcalmodelintotheHtmlhomepage，combinationwiththeDatabaseandXMLtechnologies，Proposedandrealizedthreestructuresnetworkcarshapecustomizedsystem，Realizedthroughthegeneral

11、browsercantothe3Dvehicletypecolor，theluggagerackaswellasthetireandsooncarriesonthefunctionwhichrealtimehascustommadealternatelyThesystemcanhelptheautomobilemanufactureenterprisesolvedseveraImajormainproblemswellKeywords：