Internet時代我國旅行社電子商務(wù)發(fā)展策略研究.pdf

1、58073分類弓UDC：嶄級單位代碼斗留舟委槲然10538乞甾學(xué)位論文Internet時代我國旅行社電子商務(wù)發(fā)展策略研究吳秋菊學(xué)號：000822指導(dǎo)教師姓名：墨童塞塾蕉主壹盜些盤墊盤堂塑盤：益鯊!!!!!!申請學(xué)位級別：亟學(xué)科、專業(yè)名稱：絲鲞釜堡研究方向：絲蓬釜壟論文答辯日期：!!!i生!旦論文提交日期：!!!!生!旦學(xué)位授]；單位和日期：主壺鹽些盤墊盤塋!!業(yè)生i旦答辯委員會主席2006年6月ABSTRACTAsasunriseind

2、ustryin21stcentury，tourismhasabroadprospectindevelopmentThereforemanycountriesintheworldlistitasanimportantindustryn蛇travelservicethehotelandthetransportationdepartmentarealwayscalledthethreebigpropsoftourismConnectingto

3、uristsandthetravelingsuppliersasabridge，thetravelserviceindustryhasmadethetremendouscontributionfortourismdevelopmentitisalwaysconsideredtobethemainitemoftourismindustryAlongwiththedevelopmentofcomputertechnologYandthene

4、tworktechnologythetravelingsuppliersnetworkdirectsaleandthen洲electronic自ravelagency’Sappearancecausethelravelserivetofaceahugechallenge；ontheotherhandthetravelservicemayalsoUsetheadvancedtechnologytodevelopelectroniccomm

5、erceInaword，ininteractagetravelservice’Sfutureisaquestionworthyofthoroughlystudyingn塘thesisismainlymadeupofsixparts111efirstchapterintroducedtheinteractorigm，thepresentsituationofinternetinOUtcountryanditscharacteristics

6、；andoutlinedtheelectroniccommercesdefruitionfeaturesclassifieati011aswellasitsinfluenceonsocialeconomyenvironment111csecondchapterbrieflydiscussedthedevelopmentofdomesticandforeigntravelingelectroniccommerce，analyzedthel

7、laturalcompatibilitybetweentheelectroniccommerPAjandtourismandprovidedthreebasictheoriesoftravelingelectroniccommerceThethirdchapteristhemainpartofthisthesisInviewofthecurrentimpactandthechallengefacedbytravelservicesini

8、nteractagetheauthorholdsthatelectronicconllnelt∞isaneffectivesolutionwhileproducingtheimplementationwaystodeveloptheelectroniccomlnelceofChinesetravelservicesTheforthandfifthchapterarcca潞ofthisthesisCasel：TaketheCYTSonli

9、neasallexample，hasanalyzedthreebigtraditionservicesoftravelagencies，thatisthetravelingline，thehotelandtheairplaneticket，howtodoundertheelectronicC01DMlerceCase2：TakesthetravelserviceindustryofChangshaci母as趾exampleKeyword